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Influencer Marketing

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AnyMind Group acquires leading Thai multi-channel network Moindy, launches CastingAsia Creators Network

CastingAsia Creators Network to offer influencer management business across Asia

CastingAsia Creators Network to offer influencer management business across Asia

AnyMind Group, an AI solutions provider, has today announced the completion of a majority acquisition for Moindy Digital Co Ltd (Moindy), the leading multi-channel network in Thailand, from TV Thunder Public Company Limited (TV Thunder), a television content producer and provider. AnyMind Group will house the Moindy brand under its CastingAsia portfolio.

Moindy started off in 2004, as Mobile Indy with a focus on helping independent music labels and musicians monetize their music through various digital platforms. The company began it’s Youtube multi-channel network (MCN) business in 2014, and in 2017, the company was acquired by TV Thunder Public Company Limited and renamed Moindy. Moindy then expanded into additional channel verticals including broadcast and celebrity. Moindy currently has over 500 YouTube and LINE TV channels within its network, with a reach of more than 30,000,000 subscribers, amassing 600 million monthly views.

Additionally, CastingAsia is also launching today the CastingAsia Creators Network in Thailand, Indonesia, Vietnam, the Philippines and Malaysia, with subsequent expansions into all other CastingAsia-operated markets within the year, including Singapore, Hong Kong, Taiwan and Japan. CastingAsia will have a total count of more than 35,500 micro and macro influencers in 17 markets*, with a combined reach of 180,000,000 followers across Facebook, Instagram, YouTube, LINE and Twitter.

CastingAsia Creators Network will offer upcoming and established influencers and content creators with resources and support across channel monitoring and optimization, production and studio support, content direction consultation, and access to the CastingAsia Creators Academy – workshops designed to provide content creators with best practices across content strategy, audience engagement and platform optimization.

“Having already developed an end-to-end influencer marketing platform that connects brands with influencers, our acquisition of Moindy provides us with expertise into building influencer networks and talent management, and the launch of the CastingAsia Creators Network enables us to provide Asia and beyond with an extremely comprehensive influencer marketing solution,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.

On the companies’ synergy, Punsak Limvatanayingyong, Managing Director and founder of Moindy said: “Moindy focuses on premium content management, TV shows, music labels, and celebrities while CastingAsia already has a KOL influencer platform and brand sponsorship network. Together we can support creators by optimizing and monetizing their contents.”

“Conversion from traditional TV to YouTube and other viewing platforms as well as influencer marketing are global macro trends. With 13 offices across 11 markets and supporting teams in AnyMind Group’s existing markets, CastingAsia Creators Network is well positioned to grow in Asia Pacific”, said Siwat Vilassakdanont, Managing Partner of Moindy, and newly appointed Global Managing Director of CastingAsia Creators Network.

“With TV Thunder’s presence in providing contents for the TV digital industry in Thailand for over 27 years, we are confident that our assets in the TV industry will make a great synergy toward growing the KOL influencer marketing for CastingAsia and Moindy,” said Pirath Yensudjai, Executive Vice President of TV Thunder.

The CastingAsia platform currently has an AI-powered discovery function, allowing marketers to find influencers that match with their campaign and brand needs. This is supplemented by CastingAsia Marketplace, an ecosystem for influencers to sign up for campaigns. The platform also supports the management of influencers and communication, along with extensive campaign reporting. The platform also contains fraud detection and brand safety levers that utilizes historical and real-time campaign and account data to provide marketers and influencers with a transparent environment.

Influencers also have access to their very own influencer activity panel through the CastingAsia mobile application, and both marketers and influencers have local teams across all major markets in Asia Pacific to help them with campaign management, strategy consultation and influencer relations.

“Ultimately, we want to provide the influencer marketing ecosystem in Asia with extensive technological tools for marketers, and provide a base for influencers to grow further – educating and solidifying the industry for safe, transparent and effective influencer marketing,” said Sogo.

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