AnyMind Group, an end-to-end commerce enablement company, has today announced that the company has teamed up with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, to create and launch Cyasha, a D2C apparel brand by popular Japanese content creator Aoki Kanon who belongs to UUUM. Her first collection will be launched on the Cyasha official online store at 7:00 p.m. on 3 March 2022.
Kanon is active in a wide range of many genres, mainly YouTube. Cyasha is a D2C apparel brand produced by Kanon and is based on her experience and pain points, as a former male, related to issues around finding clothing that fits her body frame, and her desire to help others who are worried about their body shapes but would like to wear what they want and what they fit. Kanon wanted to turn her brand vision into reality, and tapped on P2C studio in UUUM group and AnyMind Group platforms such as AnyFactory (manufacturing), AnyShop (e-commerce enablement) and AnyLogi (logistics).
Cyasha – first collection
Price: ¥12,800 (tax inclusive) Size: Free-sized Color: Terracotta/light blue Material: 100% polyester This dress can be worn with a waist ribbon to give it a more sophisticated look, or without the ribbon for a flared effect. The curving V-neckline shows off the wearer’s décolleté, bringing a slender appearance even for those with broad shoulders. The dress gives the wearer an elegant look with the unique usage of fabric and slightly shiny material.
Price: ¥6,300 (tax inclusive) Size: Free-sized Color: Black/white Material: 100% polyester The squarish silhouette of the blouse is designed to make the wearer look slender from the neck to shoulder line, even if the wearer has broader shoulders. In addition, the gathered sleeves and elastic sleeve cuffs allow the wearer to have flexibility in how they want their arms to be perceived. This blouse can be easily matched with a variety of bottoms including skirts and pants.
Price: ¥9,600 (tax inclusive) Size: Free-sized Color: Khaki/mustard Material: 66% polyester, 33% rayon, 1% polyurethane This skirt has a three-dimensional silhouette due to the tucks in the front and back. It is designed to provide the wearer with a more feminine silhouette with a flattering waistline. The material is well-balanced, giving it a luxurious feel and suitable for year-round wear. The simple design means that the skirt can be matched with a range of tops including blouses, t-shirts and knitwear. On the launch of her brand, Aoki Kanon said: “I have had a problem for many years. Even after visiting many apparel stores, I could not always find clothes that were suitable for my body shape. Even if there are nice designs, after trying them on I would get discouraged. After that, I thought ‘why don’t I just make the clothes I want myself?’ I hope that wearing Cyasha’s items will give you confidence and motivate you to do better every day. I would love to see people who have the same problems as me, or who are concerned about their body shape, wear my products!”