AnyMind Group, an end-to-end commerce enablement platform, has today announced that it has collaborated with one of Singapore’s top female social media influencers, Naomi Neo, to launch her first direct-to-consumer (D2C) brand, NNCHANTED.
The launch of NNCHANTED on 15 December 2021 at 8 p.m. (Singapore time) will see three products made available for purchase on the brand’s official online store, namely NNCHANTED Stashchie Duo, Czarina Multi-Way Chain and Alitza Multi-Way Chain.
NNCHANTED produces stylish and utilitarian fashion accessories that exudes elegance and sophistication. Naomi personally oversees and contributes to the designs of each of the products, bringing her own sense of design and finesse into the product. Naomi’s design philosophy is to be comfortable and fashionable by being different. She hopes that she can inspire others to be confident being the best versions of themselves – no matter what others may say.
On the launch of her brand, Neo said: “I’ve always been obsessed with accessories and hairstyling since I was a little girl. I hope you will be able to find something here that makes you feel beautiful, and yet is useful for your everyday life too. Stay NNCHANTED.”
Launched in June 2020, AnyMind Group’s D2C for Influencers program helps influencers to create and launch their own brands and products. The program has helped personalities to launch their own brands such as fashion brand, Land of N, by Thai influencer Nisamanee Nutt, jewelry brand, bās, by Filipino celebrity Rhian Ramos, apparel brand, Lil Ambition, by Japanese online streamer Momoko Ushie, and many others across Asia. Influencers can also tap on a suite of products from AnyMind Group that include:
- AnyFactory – a cloud manufacturing platform that enables users to source and manage manufacturers and orders across Asia and design and create products
- AnyShop – for e-commerce enablement, including store analytics and optimization, store integrations and payments
- AnyLogi – a platform for logistics management including order, inventory and delivery management
Product lineup
Left to right: NNCHANTED STASCHIE DUO; ALITZA MULTI-WAY CHAIN; CZARINA MULTI-WAY CHAIN
NNCHANTED STASHCHIE DUO Retailing at S$50 (tax included), the Stashchie Duo is made of satin and comes in two unique shades to go with any outfit and occasion. Each piece features a unique hidden 2-inch zipper pocket for little things that you need to stash away, such as some cash and a lip balm. It is a chic accessory for your hair, which will also fit comfortably around your wrist.
ALITZA MULTI-WAY CHAIN The all-you-need accessory. Elevate your look instantly with this versatile and chic piece. Embellished with pearls, the multi-way chain can be used as a necklace, mask, and sunglass chain.
- Retails at S$65 (tax included)
- Gold plated, Nickel free
- Pearls
- Includes compatible glasses attachment
- Each item comes with an NNCHANTED limited edition pouch
CZARINA MULTI-WAY CHAIN The all-you-need accessory. Elevate your look instantly with this versatile and chic piece. Embellished with pearls, the multi-way chain can be used as a necklace, mask, and sunglass chain.
- Retails at S$55 (tax included)
- Rhodium plated, Nickel free
- Cubic Zirconia
- Includes compatible glasses attachment
- Each item comes with an NNCHANTED limited edition pouch
