News

AnyMind Group to cover startup cost for influencers to create their own brands and products

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced that the company will cover the startup cost for social media influencers to create their own branded merchandise, and further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

AnyMind Group will implement screening of influencers to determine their potential brand and audience value. Upon selection, AnyMind Group will cover costs spanning ideation and planning, the sourcing and procurement o

Announcement

Digital Marketing

Jun 8, 2020

[Thai] Webinar: Empowering the Effectiveness of Video Ads

Video advertising is becoming one of the most important parts of the modern marketer's arsenal, with improved infrastructure, greater user familiarity and proven audience impact driving the growth of video ads. In this vein, marketers need to find ways to maximize the effectiveness of video advertising to reach the right audience by using the right tools for success.

This webinar aims to dive into how the digital media landscape is shaping up, what are the various video advertising options for marketers today, and look at several success cases and bes

Case Study

E-commerce & D2C

Jun 5, 2020

Helping Thai influencer Nisamanee Nutt to create and launch lifestyle brand, Land of N

In June 2020, Thai influencer Nisamanee Nutt launched her lifestyle brand, Land of N. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer's original style imprinted onto each product.

With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind Group was able to equip Nisamanee Nutt with the right business infrastructure to oper

Announcement

E-commerce & D2C

Jun 4, 2020

AnyMind Group empowers Nutt Nisamanee to launch lifestyle brand, Land of N

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced that the company has helped Thai social media influencer, Nisamanee Nutt, to launch Land of N, an essential lifestyle brand that personifies Nutt’s passion for design and flair for drawing.

Leveraging on AnyMind Group’s D2C offerings including AnyFactory, along with ideation and planning, creation of e-commerce capabilities and more, Nisamanee Nutt has created and produced her own unique brand, available immediately.

Blog

Influencer Marketing

Jun 3, 2020

Rise of Social Media Influencer Marketing in Indonesia

Download: State of Influence in Asia 2021 report now

We’re stating the obvious, but Indonesia is a big market for influencer marketing. Data sourced from We Are Social and Hootsuite in 2020 showed a social media penetration rate of 160 million people (59% of the country’s population), with an 8.1% year-on-year growth.

Head here for more resources on influencer marketing in Indonesia

However, that alone just shows the potential audience reach, but nothing about how this can impact marketers and businesses looking to reach audiences in Indones

Press Release

Publisher Growth

May 28, 2020

AnyMind Group becomes a Google Certified Publishing Partner

AnyMind Group, a company in the marketing tech, entertainment tech and HR tech spaces, has become a Google Certified Publishing Partner. This enables AnyMind Group to add on to existing offerings by tapping onto Google’s range of services and products to help publishers across Asia, and certifies the expertise held by AnyMind Group’s local Publisher Engagement teams across 11 markets in Asia.

Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Over the years, we’ve steadily grown the number of publishers we work with across Asia, providing variou