News

The Future of Online Shopping: Live Streaming & Short Videos as Game Changers

Today, consumer shopping behavior in Indonesia has changed significantly. From merely browsing product photos, more and more people are now looking for recommendations and shopping experiences through short videos and live streaming. This trend is not just hype—it has become a core strategy for brands and businesses to connect with consumers more closely.

According to a report from Statista, the short-form video market in Indonesia is projected to reach USD 1.99 billion by 2025. This figure highlights the massive consumption of short-form video conten

News

Press Release

AnyMind Group

Oct 9, 2025

AnyMind Group Unveils “Thailand Digital Landscape 2025” Revealing the evolving behavior of modern Thai consumers with increasingly complex purchase journeys

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released the “Thailand Digital Landscape 2025” report. The study explores the behaviors and preferences of Thai consumers in the digital era and reveals that the consumer purchase journey has become more complex and non-linear. Rather than following a traditional marketing funnel, it now consists of interconnected ‘touchpoints’ across the online ecosystem, shaped by evolving media consumption patterns.

The report is based on a mixed-method analysis, lever

Press Release

AnyMind Group

Oct 8, 2025

AnyMind Group Launches GCC Digital Landscape 2025 Report

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today unveiled its comprehensive GCC Digital Landscape 2025' report, spotlighting how consumers across the GCC market to discover, consider, and convert in a fast-evolving, digitally fragmented environment.

Leveraging proprietary first-party data from AnyMind’s platforms: AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketing), and AnyX (e-commerce), alongside a consumer survey of 530 respondents across Saudi Arabia and the UAE, the rep

Press Release

E-commerce & D2C

Oct 8, 2025

AnyMind Group begins e-commerce enablement for FANY, a Yoshimoto Kogyo group company, through its AI-powered platforms

SINGAPORE - October 8, 2025 - AnyMind Group[TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it will start e-commerce enablement for FANY Inc. (FANY), a subsidiary of YOSHIMOTO KOGYO HOLDINGS CO., LTD. AnyMind will provide its BPaaS offering to FANY, including AI-powered platforms and in-market operational support for e-commerce site development and customer service, logistics and inventory integration, and advanced data analytics.

FANY operates online businesses leveraging the intellectual prop

Announcement

AnyMind Group

Oct 7, 2025

We’ve moved to a new office in Jakarta

Our Indonesia team continues to grow, and to fit our growing team, we’ve moved into a bigger space in Jakarta!

Our new Jakarta office address is:

Thamrin Nine Complex

Autograph Tower, 53rd Floor, Unit K-01

Jl. MH Thamrin No.10, Jakarta Pusat 10230

The company’s contact number and other information remain unchanged. For any correspondence address and invoice delivery address, please use the new address found above.

Blog

AnyMind Group

Oct 7, 2025

School’s Back in Session: What Brands Can Learn from the Season That Just Ended

Picture this: It's August in Dubai. The heat is relentless, but the malls are buzzing.

A mother scrolls through her phone while her seven-year-old tugs at her sleeve, pointing at colorful backpacks.

Across the region, millions of similar scenes play out as families gear up for a new school year.

This isn't just shopping, it's a cultural reset button that happens every year across MENA.

And for brands willing to pay attention, it's a masterclass in consumer behavior, emotional marketing,

and the art of being genuinely helpful