News

AnyMind Group joins Google Cloud Generative AI Partner ecosystem

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has been certified as a Service Partner in the Google Cloud Partner Advantage program and enters the company into the Google Cloud Generative AI Solutions Partner ecosystem.

Generative AI services, including large language models (LLM), have become pivotal in enterprise digital transformation (DX). These services streamline operations, enhance productivity, and foster business growth and innovation.

AnyMind Group has consistently developed and de

Press Release

Influencer Marketing

Jul 16, 2024

ENGAWA Supports Overseas Promotion of ‘TV Asahi-Roppongi Hills Summer Festival SUMMER STATION’

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that its subsidiary, ENGAWA, will support the overseas promotion of the annual event "TV Asahi-Roppongi Hills Summer Festival SUMMER STATION" (hereinafter referred to as "TV Asahi Summer Festival") using Taiwanese influencer, Machi 說故事.

Machi resides in Japan, and will share her experiences on Instagram, featuring interactive content from popular TV shows, live performances, and traditional Japanese summer festival stalls. This promotion will con

Blog

AnyMind Group

Jul 15, 2024

AnyMind Group X Top Thai Creators from Over 50 Channels Celebrate Success at Creator Face Up!

The recent Creator FaceUp event highlighted the strong network of creators that AnyMind Group's Creator Growth team in Thailand nurtures and supports. This initiative aids the growth of creators and influencers not only in Thailand but also across other Southeast Asian countries.

The event was held under the theme "Into the Greek Golden Time," where over 50 creator channels, totaling nearly 100 participants, fully embraced the roles of Greek and Roman gods, competing with one another in a lively manner. The event provided a platform for creators

Case Study

Digital Marketing

Jul 12, 2024

Eminent Air taps on AnyMind’s APM to boost online air conditioner marketing and increase sales through targeted advertising

Eminent Air has partnered with AnyMind Group to enhance customer engagement through online marketing, improving advertising efficiency, and better connecting with target audiences

 

 

Werapol Swanpitak, Chief Marketing Officer of Eminent Air Thailand

 

After the economic slowdown during COVID-19, Thailand's air conditioner market has seen a resurgence, especially in2024, due to warmer weather and increased PM 2.5 pollution concerns. This presented a prime opportunity for Eminent Air to collaborate with AnyMind Group in leverag

Press Release

Digital Marketing

Jul 12, 2024

Eminent Air Boosts Online Air Conditioner Sales with AnyDigital Premium Marketplace

AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has announced that Thailand-based air conditioner manufacturer, Eminent Air, tapped on its AnyDigital Premium Marketplace (APM) to boost online sales of its products.

By utilizing AnyMind Group's proprietary technology to analyze website behavior and identify target audience characteristics on networked publishers and online shopping platforms, Eminent Air was able to effectively reach its target customers with advertisements tailored to their interests. This approa

Case Study

Publisher Growth

Jul 9, 2024

How BaoDongNai’s revenue grew 2X with AnyMind’s ad technology

BaoDongNai is a prominent news and media platform that delivers timely and reliable news coverage across a variety of topics. With a dedicated team of journalists and content creators, BaoDongNai has established itself as a trusted source for local and national news. Their commitment to quality journalism and user engagement has helped them build a loyal readership and a strong online presence.

The challenge: Navigating the Digital Shift

The newspaper faced the challenge of adapting to the digital landscape, with a staff strength of 65 people and l