AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has become a strategic partner of FORENCOS in Vietnam. FORENCOS will tap AnyMind Group’s platforms to expand its online distribution channels in Vietnam, initially focusing on the cosmetics segment. Previously, AnyMind Group announced that it was appointed as the exclusive online distributor and e-commerce enabler for FORENCOS’ in Japan.
FORENCOS, a South Korean cosmetics brand established in 1988, focuses on bringing a fresh and vibrant beauty experience to its customers through products with simple yet sophisticated designs that lead beauty trends. FORENCOS’ products utilize advanced technology and natural ingredients, offering a premium experience that meets diverse beauty needs. The brand is currently present in ten countries, and strong customer support has driven its market expansion.
AnyMind Group, through its BPaaS model, will provide comprehensive e-commerce solutions through its breadth of proprietary platforms and local networks in Vietnam. These include AnyX for e-commerce operations and analytics, AnyTag for influencer marketing, AnyDigital for digital marketing, AnyLogi for local deliveries, and AnyLive for GenAI-powered livestreaming. In addition, AnyMind Group will deploy consultants to aid FORENCOS in planning for online sales and product marketing strategies.
Gwangmyung Song, Director of FORENCOS, said: “Vietnam is a key market in our expansion strategy in Southeast Asia. Partnering with AnyMind allows us to leverage their technological strengths and market insights, enabling us to reach customers more effectively and build sustainable relationships with Vietnamese consumers.”
Huy Nguyen, Head of D2C and E-Commerce Enablement, Vietnam, AnyMind Group, said: “We are delighted to partner with Forencos in the Vietnamese market. Through AnyMind’s solutions, we expect to help FORENCOS achieve explosive sales growth across online sales channels, especially in social commerce, with our comprehensive support in business strategy, e-commerce operations, marketing, and financial management.”
