AnyMind x Xiaohongshu: “Xiaohongshu Expansion Playbook: Trend, Strategy, and Navigating Compliance” in 4 Markets

We recently hosted an educational seminar in collaboration with Xiaohongshu, aimed at equipping brands and agencies across 4 countries(Japan, Thailand, Singapore, Malaysia) with the knowledge needed to effectively market to Chinese consumers through the Xiaohongshu platform. In February 2025, our Hong Kong team, led by Ben Chien, Managing Director of Greater China, AnyMind Group along with representatives from Xiaohongshu, conducted a series of knowledge-sharing sessions under the theme ‘Xiaohongshu Expansion Playbook: Trend, Strategy, and Navigating Co