News

AnyMind Group acquires POKKT Mobile Ads, marking expansion into India and the Middle East

AnyMind Group, a company in the marketing technology, entertainment technology and HR technology spaces, has today announced the full acquisition of India-based mobile video advertising platform, POKKT Mobile Ads (POKKT).

POKKT was founded in 2012 in India, and expanded into Southeast Asia and the Middle East. POKKT Mobile Ads is the leading in-app smartphone ad platform that is integrated with over 1000 app publishers. Reaching over 500 million monthly active users, POKKT’s key offerings include in-app video ads, rich media innovations and app perfor

Announcement

Digital Marketing

Mar 12, 2020

AdAsia and Adloox presents: The marketer’s guide to localization, quality and safety in Asia

Come along and join AdAsia and Adloox for our first ever co-hosted webinar, as we take you on a journey through the intricacies of the online advertising and media landscape of Asia.

We will be examining various markets in Asia, and how localization plays a huge part in driving online advertising that actually works for the region. We'll also look at brand safety and localization, and some interesting publishers for the region.

Additionally, Asia remains the world’s most vulnerable region for ad fraud, but still holds the mantle of the region with

Blog

AnyMind Group

Mar 11, 2020

#AnyMindFamily Stories – Gavin Floyd – From fisherman and nightclub bouncer to media and technology sales

If you’ve met Gavin Floyd in-person, you wouldn’t have guessed his age. The energy he exudes is that of a person 20 years younger, and honestly, rather fetching with his colleagues and clients.

Following the small town to bigger city trend of several others at AnyMind Group, including CEO and co-founder, Kosuke Sogo, Gavin grew up in one of the most northern Scottish isles, Orkney, where he says: “men are men, and sheep are scared.”

We sit down with Gavin, who is now Deputy Head of Advertiser Engagement, based out of AnyMind Group’s Singapore offic

Press Release

AnyMind Group

Mar 5, 2020

AnyMind Group adds direct-to-consumer offering and capital from Japan Post and existing investors

SINGAPORE - 5 March 2020 - Singapore-headquartered AnyMind Group, a company in the marketing technology, entertainment technology and HR technology spaces, has today announced the addition of a direct-to-consumer (D2C) offering with an investment in and strategic partnership with fitness apparel brand LÝFT.

LÝFT is a business owned by Edward Kato, an athlete

and entrepreneur, that produces and sells branded merchandise through online commerce. Together with LÝFT, AnyMind Group will start a D2C offering for social media influencers and content creat

Blog

AnyMind Group

Mar 4, 2020

#AnyMindFamily Stories – Daphne Teoh on CastingAsia Creators Network, game-changers, and mobile game lover

Hello, I am Daphne Teoh, Manager of CastingAsia Creators Network. I joined this company nine months ago and currently based in Malaysia. I started my career in the venture capital industry as a Corporate Communications Executive and moved to the media entertainment industry a year later. So far, I have been in this industry for more than four years.

CastingAsia Creators Network is an influencer network by AnyMind Group. To me, this is not a new business in the Asia market. I always think that this industry needs a game-changer and a key player to make

Blog

AnyMind Group

Feb 25, 2020

#AnyMindFamily Stories – (Mook) Wanlapa on her growing role, work mantras and speaking five languages

Hi everyone! My name is Wanlapa Siriphatthananunthakun, and I am pretty sure that’s the longest name in the company. I’m better known by my nickname, Mook! My mum gave it to me when I was young, and it basically means ‘pearl’ in Thai.

Prior to joining AnyMind Group, I worked at Google, an ad tech company, and an oil & gas company. Now, I am Regional Head of the Account Strategy department and based in Singapore.

I met Otohiko Kozutsumi, one of the founders of AnyMind Group, Riku Saito, Director of Account Strategy, and Takashi Okazaki during a Goog

Dec 27, 2019

News

AnyMind Group acquires POKKT Mobile Ads, marking expansion into India and the Middle East

AdAsia and Adloox presents: The marketer’s guide to localization, quality and safety in Asia

#AnyMindFamily Stories – Gavin Floyd – From fisherman and nightclub bouncer to media and technology sales

AnyMind Group adds direct-to-consumer offering and capital from Japan Post and existing investors

#AnyMindFamily Stories – Daphne Teoh on CastingAsia Creators Network, game-changers, and mobile game lover

#AnyMindFamily Stories – (Mook) Wanlapa on her growing role, work mantras and speaking five languages

AdAsia and Adloox presents: The marketer’s guide to localization, quality and safety in Asia

#AnyMindFamily Stories – Gavin Floyd – From fisherman and nightclub bouncer to media and technology sales

AnyMind Group adds direct-to-consumer offering and capital from Japan Post and existing investors

#AnyMindFamily Stories – Daphne Teoh on CastingAsia Creators Network, game-changers, and mobile game lover

#AnyMindFamily Stories – (Mook) Wanlapa on her growing role, work mantras and speaking five languages

Uncovering Asia in London

#AnyMindFamily Stories – Akiho Kondo – on being a global citizen, joining as a fresh grad intern, and moving into a full-time role

TalentMind bolsters features to help HR teams in Thailand go digital faster

The fourth acquisition for AnyMind Group: An inside look into how the GROVE acquisition went down, and the future of influencer marketing.

What happens if we grow too big for our Taiwan office?

AnyMind Group acquires Japan-based influencer network, GROVE

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

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