News

Download: AnyMind Group’s Singapore Digital Landscape 2025 Report

Today’s Singaporean shopper doesn’t follow a straight path. They now switch between TikTok, Shopee, and live commerce in a single day.

How do you keep up? Our 2025 Digital Landscape Report reveals exactly how. This new path to purchase isn’t random; it’s how consumers behave today. For example:

Influencer videos and memes now lead all formats for brand awareness in Singapore.

Ads seen 3 days before purchase drive the most influence over buying decisions.

These are just a glimpse of what’s inside the Singapore Digital Landscape 2025 Report, po

Report

AnyMind Group

Oct 3, 2025

Download: AnyMind Group’s Philippines Digital Landscape 2025 Report

Today’s Filipino consumer navigates a fragmented path, moving fluidly from TikTok to Shopee, YouTube, and live commerce in the span of a day.

How do you keep up? Our Philippines Digital Landscape 2025 Report reveals exactly how. This new path to purchase isn’t random; it’s how Filipino consumers behave today. For example

Search results and product detail pages deliver the highest impact for e-commerce ad placements.

Influencer-driven videos and memes/GIFs are the most engaging formats for brand awareness in the Philippines.

These are just a g

Report

AnyMind Group

Oct 3, 2025

Download: AnyMind Group’s Malaysia Digital Landscape 2025 Report

Today’s consumer journey is no longer linear. A Malaysian consumer might first encounter your brand in a mobile game, then see your video on TikTok or YouTube, and finally turn to search or friends before buying.

The challenge now is connecting these fragmented touchpoints, and the solution lies in building an integrated strategy that unites awareness, discovery, and trust across every stage of the funnel. This is today’s funnel in action:

In-game ads spark awareness and build brand salience in digital-first moments.

Social and YouTube keep your b

Press Release

Product Update

E-commerce & D2C

Oct 2, 2025

AnyMind Group enhances live commerce analytics feature on AnyLive

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced enhancements to its live commerce analytics feature on AnyLive, including live stream transcription analysis, comment analysis and the ability to bulk export live stream data.

Brands running frequent live commerce sessions often face a common challenge: identifying why one live stream converts better than another. Traditional metrics alone don’t reveal whether it was a product demo, a discount mention, or a particular phrase that influenced purcha

Blog

Event

Sep 30, 2025

AnyMind Group x Google HK: The Short Video Wave in Greater China

We are excited to invite you to an exclusive event hosted at Google Hong Kong, where we will explore the transformative power of short video content in Greater China. This session will bring together industry leaders, experts, and innovators to discuss trends, strategies, and the future of digital engagement.

Agenda Highlight:

1. Insights into the latest short video trends and consumer behavior in Greater China.

2. Unveiling the AqX release and discussing how short video strategies are reshaping brand engagement.

3. An in-depth analysis of video

Press Release

Influencer Marketing

Sep 30, 2025

AnyMind Group signs global partnership with South Korea’s Creator Economy Hub, SOON ENT

SEOUL - September 30, 2025 - AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that SOON ENT Inc., a company that develops a wide range of businesses for creators, has formed a strategic partnership to onboard SOON ENT’s creators on AnyTag, AnyMind Group’s influencer marketing platform, to expand Korean creator content into the rest of APAC, and provide SOON ENT’s creators with tools such as AnyCreator and enable the creation of AI avatars of creators through AnyLive.

SOON ENT has star