News

What the 3rd evolution of influencer marketing holds for marketers in Taiwan – #AnyMindExpertOpinion

In this article, Wing Lee, GM of Taiwan, AnyMind Group, shares with us the evolution of influencer marketing in Taiwan, unpacks several trends happening in Taiwan, and what marketers should know to be successful in influencer marketing today.

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Influencer marketing in Taiwan has evolved over the years, and we are about to enter the third evolution of influencer marketing here in Taiwan. One that promises to be highly attributable, shoppable and results-driven, and provides businesses with the ability to capture a growing diaspora of con

People

AnyMind Group

May 22, 2023

How it’s like working in AnyMind’s Account Strategy Team in Indonesia

Can you explain what the Account Strategy department is like?

At AnyMind Group, Account Strategy falls under the Digital Marketing business to support the business development team. For clients who prefer a more catered approach, we help them with the execution of paid digital media campaigns on platforms such as our own proprietary platforms such as AnyDigital Premium Marketplace and POKKT, but also 3rd-party platforms too when needed. This includes supporting programmatic ads from campaign setup, optimization, troubleshooting, reporting to analysis,

Press Release

E-commerce & D2C

May 19, 2023

D2C innerwear brand Fukujyugaibou launches 3rd collection and holds pop-up stores in Fukuoka and Osaka

AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese direct-to-consumer (D2C) innerwear brand, Fukujyugaibou, will launch its third apparel collection. To commemorate the launch of the brand’s third collection, the brand will hold pop-up stores in Fukuoka (June 17-18, 2023), and Osaka (June 24-25, 2023). The new collection will be available for sale at the brand’s official online store from June 27, 2023, at 7:00 P.M. Japan Standard Time.

Fukujyugaibou is a D2C brand created by Air, who is part of the Japanes

Blog

Creator Growth

May 18, 2023

AnyMind Group X Campfire (Taiwan)! AnyMind Group’s Taiwan creator “Campfire” holds fan camp for the first time

In addition to AnyCreator - a mobile app platform that equips social media influencers and content creators with functions for social media analytics, link in bio and brand collaboration discovery, along with advanced features to deliver email newsletters, chat messages, surveys and a CRM function - AnyMind’s Creator Growth team also provides influencers and creators with a range of consulting services from channel optimization and monetization strategy to various other ways to grow such as brand and merchandise creation.

The Creator Growth tea

People

AnyMind Group

May 18, 2023

Meet Cassilda Lee, Senior Account Executive, Singapore

1) Please share with us your background before joining AnyMind Group

Before joining AnyMind Group I worked at a media agency, followed by a creative agency - I did account management at both agencies. While I was there I was lucky enough to work on a range of different accounts like an airline, bank and other FMCG clients with amazing colleagues.

2) Explain like I’m five: What do you do in your role, and how does it fit into the wider range of AnyMind Group’s business?

Being part of the Account Management team at AnyMind means that we act as the bri

People

AnyMind Group

May 18, 2023

Meet Hui Ling Wong: Senior Finance Manager, Singapore

1) Please share with us your background before joining AnyMind Group

I was in the accounting line all along since my undergraduate days. I had previously worked in a consultancy firm and an F&B company before joining AnyMind Group!

2) Explain like I’m five: What do you do in your role, and how does it fit into the wider range of AnyMind Group’s business?

Simply put, I count money! 🤑

Together with my team (both local and regional), we have to ensure that the company’s financials are accurate and in good health (this is a very important function now