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D2C outdoor brand ARAKA launches second collection of NEW ERA® collaboration

The collection will feature an original camouflage pattern, and sales of this collection will begin on 6:00 p.m. JST on July 29, 2023 on the official online store

AnyMind Group, an end-to-end commerce enablement company, together with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, have today announced that ARAKA, a direct-to-consumer outdoor brand produced through AnyMind Group’s D2C offerings and created by UUUM’s exclusive creator Tsuriyokadesyou, will be launching the second collection from their collaboration with headwear and apparel brand New Era®, called ARAKA Urban Forest Collection. The ARAKA Urban Forrest Collection will go on sale on the ARAKA official online store at 6:00 p.m. Japan Standard Time on July 29, 2023.

This project results from a combination of UUUM’s P2C Studio, which tapped on AnyMind’s AnyX, AnyFactory, AnyLogi and AnyChat for planning, design, production, e-commerce management, logistics and conversational commerce.

Product information


NEW ERA’s iconic cap 9FIFTY with ARAKA design
The ARAKA logo is 3D embroidered on a simple black body and fits a variety of styles from street to casual and outdoor. The sizse can be adjusted at the rear of the cap.

ARAKA original camouflage pattern on the cap underbrim
The camouflage pattern is inspired by the bark of the platanus tree (which is a common tree in cities in Japan), and embodies ARAKA’s concept of straddling the line between the great outdoors and the big city.

ARAKA logo featured on the back of the cap
A logo sized just right is placed on the back, accentuating the brim when worn backwards. The design is casual but also has a sturdy and luxurious feel.

Price: ¥8,250 (tax included)
Color: CAMO
Size: FREE


A versatile hat that can be crumpled up and stored while providing durability and strength
Using a fabric with superior strength and durability compared to regular nylon, this hat is ideal for outdoor use. It is also lightweight and does not get damp, so it comfortably protects your head from the strong sun even in summer. The hat can be rolled up and stored in a backpack or bag.

Removable chinstrap makes it ideal for camping and fishing
A detachable chinstrap and side pocket for storing it are included. There is no need to worry about it being blown away by the wind when fishing along windy seashores, camping, or other outdoor activities in adverse environments.

The ultimate camouflage outdoor hat was created
Like the cap, the camouflage pattern is inspired by the bark of the platanus tree, a common street tree in the city. This outdoor hat features an original camouflage design throughout the hat that embodies ARAKA’s concept of straddling the line between the great outdoors and the big city.

Price: ¥8,250 (tax included)
Color: CAMO
Size: S-M/M-L/L/L-XL


Key chain with a cap-shaped design that can hold an eco-bag
An eco-friendly bag that can be folded up into a small package. A key chain-type pouch is attached to the bag to hold the eco-bag. The pouch can also be used to store and carry small items in addition to the eco-bag.

Replication of cap designs from camouflage patterns to ARAKA logo embroidery
The keychain-type pouch reproduces the camouflage print on the back of the cap’s brim and the brand logo on the front with embroidery. This pouch can be attached to a bag or used in daily life.

Price: ¥4,950 (tax included)
Color: Black
Size: FREE

ARAKA YAMAGI 〜Urban Forest ver.〜

A limited edition camouflage pattern is now available for ARAKA’s standard T-shirt “YAMAGI”
A new color is available exclusively for the “ARAKA Urban Forest Collection” and is also available for YAMAGI. This is the ultimate outdoor T-shirt with an original camouflage pattern on the chest pocket. The cool design fits all styles from chinos to denim and slacks.
*ARAKA YAMAGI – Urban Forest ver. is not a collaboration product with NEW ERA.

Price: ¥7,920 (tax included)
Color: Black×CAMO/White×CAMO

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