AnyMind Group Releases 2024 eCPM Trends for Full-Screen Mobile Ads

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today released its 2024 eCPM Trends for Full-Screen Mobile Ads report, covering App Open and Interstitial mobile ad formats. The report analyzes global user traffic and data from 565 mobile app publishers across Asia using AnyMind’s publisher growth platform, AnyManager. Among mature markets in APAC, Japan maintained high eCPM (effective cost per mille) rates, peaking at $3.72 in March for App Open ads and $10.80 in February for Interstitial ads. Taiwan saw strong