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2021 influencer marketing report for Taiwan

The Taiwanese influencer marketing space has been growing in recent years, with Facebook, Instagram and YouTube being key social media platforms that have propelled this growth. In addition to KOLs who started during the industry’s infancy, new KOLs continue to join the influencer marketing space. Brands are also able to have deep and effective communications with target audiences through the use of influencer marketing. In this report, we look at the hottest influencer verticals in Taiwan, the most-favoured platforms by influencers, influencer categ