News

Dentsu Digital collaborates with AnyMind Group to provide a one-stop support service for e-commerce

AnyMind Group, a brand enablement platform that provides technology and solutions for marketers, business owners, influencers and publishers, is today announcing that it is collaborating with Dentsu Digital to provide a one-stop support service for e-commerce.

Through this collaboration, AnyMind Group will provide various platforms to Dentsu Digital including AnyLogi, AnyShop and AnyTag, enabling Dentsu Digital to further provide a range of solutions from strategic planning and logistics to e-commerce enablement, and social media and influencer marke

Case Study

Influencer Marketing

Jul 30, 2021

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Background

SHEIN is the largest pure-play online fashion company globally. The company designs and sells apparel, other fashion goods and accessories primarily under their flagship "SHEIN" brand.

This online fashion company has an admirable reach on its own, with over 21 million followers on its Instagram page, and 16.2 million likes on its TikTok account.

To drive awareness, interactions and clicks to its SHEIN app in the Philippines, SHEIN turned to AnyMind Group and influencer marketing platform, AnyTag.

By leveraging on the combined scal

Press Release

E-commerce & D2C

Jul 30, 2021

AnyMind Group launches online retail store for influencer products, PopBox

AnyMind Group, a brand enablement platform that provides technology and solutions for influencers, marketers, publishers and business owners, has today announced the launch of PopBox, an online retail store for influencers to showcase and sell their own brand and products whilst enabling consumers to discover and purchase a variety of products from influencer brands.

PopBox is currently available in Thailand and Japan, with the company looking to launch PopBox in other Asian markets over the coming year. Listed merchants on PopBox include Thai influen

Blog

Publisher Growth

Jul 29, 2021

Publisher Insights: App Store Optimization (ASO)

1. The importance of optimization to beat app competition

Currently there are more than 2 million mobile applications available in the app store. How can publishers make their applications easy to find? This is one of the issues that every new application has to deal with. It's important to understand some of the methods of app marketing, and one of the most important techniques that many app developers often overlook is app store optimization (ASO).

2. So, what is ASO?

As the name implies, App Store Optimization is one way of optimizing mobile

Tech Blog

Influencer Marketing

Jul 27, 2021

[TechBlog] AnyTag’s lookalike modelling of influencers function

Hi, this is Koshimizu, I’m a data scientist working at AnyMind Group.

We recently launched a new feature on our influencer marketing platform, AnyTag, called lookalike modelling of influencer, which allows marketers to search and obtain similar influencers.

In this article, I will introduce the algorithm of this lookalike feature, as well as the model training and deployment workflow.

■ What is the lookalike modelling function?

Similar influencers displayed on AnyTag’s influencer search page

The platform’s lookalike modelling function utilizes Any

Press Release

E-commerce & D2C

Jul 27, 2021

AnyMind Group launches D2C for Enterprise

AnyMind Group, a brand enablement platform that provides technology and solutions for marketers, business owners, influencers and publishers, has today announced the launch of a direct-to-consumer (D2C) offering for businesses, named D2C for Enterprise. This offering provides marketers, online and offline enterprises of all sizes with various tools and resources to accelerate their e-commerce and D2C growth, including e-commerce enablement, marketing, logistics and cross-border expansion.

D2C for Enterprise contains the following AnyMind Group product