Case Study
Influencer Marketing
Sep 30, 2021
Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market
Background “Hizero"started its trial launch in the USA in 2017 and entered the European market and Southeast Asia market in 2018. After successfully launching in these markets, Hizero decided to start their business in Hong Kong for more exposure internationally. To drive awareness and interaction in Hong Kong, Hizero turned to AnyMind Group and influencer marketing platform, AnyTag. By leveraging on a combination of live streaming, giveaways, and a selection of micro-influencers, Hizero was able to drive strong awareness with its target consumers i
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