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54% of Malaysians prefer to engage with influencer-led short videos when discovering new brands, according to AnyMind Group’s Malaysia Digital Landscape 2025 Report

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced the launch of its Malaysia Digital Landscape 2025 Report, a report with an in-depth exploration of consumer behavior, marketing channel effectiveness, and conversion trends in Malaysia’s fast-evolving digital economy.

The report utilizes first-party data drawn from AnyMind’s proprietary platforms: AnyTag (for influencer marketing), POKKT (for mobile marketing), AnyDigital (for digital advertising), and AnyX (for e-commerce), with hypotheses

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Press Release

Influencer Marketing

Oct 13, 2025

Wings Group taps on AnyMind Group to boost influencer marketing efforts in Indonesia

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced a new partnership with Wings Group Indonesia, one of Indonesia’s leading consumer goods manufacturers. Through this collaboration, Wings Group will leverage AnyMind's influencer marketing platform, AnyTag, to execute data-driven influencer campaigns for its brands, and Segar Dingin, in the Indonesian market.

Wings Group will use AnyTag to identify and engage with a diverse range of influencers, ensuring authentic and impactful connections

Press Release

AnyMind Group

Oct 13, 2025

Singaporeans are 62% more likely to respond to influencer content

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released the Singapore Digital Landscape 2025 report, a focused analysis of consumer behaviors and marketing performance within Singapore’s continuously evolving digital economy.

This report utilizes hypotheses derived through first-party data collected through AnyMind’s proprietary platforms: AnyTag (influencer marketing), POKKT (mobile marketing), AnyDigital (digital advertising), and AnyX (e-commerce). Through InQognito Insights, the hypotheses forme

Press Release

AnyMind Group

Oct 9, 2025

AnyMind Group releases its 2025 Vietnam Digital Landscape report

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today announced the release of the Vietnam Digital Landscape 2025 report. The report offers marketers and businesses actionable insights to navigate Vietnam’s increasingly complex digital economy, providing an in-depth examination of consumer behavior and marketing effectiveness.

The Vietnam Digital Landscape 2025 report leverages hashed first-party data from AnyMind Group’s proprietary platforms, including AnyTag (influencer marketing), POKKT (mobile marketing), AnyD

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Press Release

AnyMind Group

Oct 9, 2025

AnyMind Group Unveils “Thailand Digital Landscape 2025” Revealing the evolving behavior of modern Thai consumers with increasingly complex purchase journeys

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released the “Thailand Digital Landscape 2025” report. The study explores the behaviors and preferences of Thai consumers in the digital era and reveals that the consumer purchase journey has become more complex and non-linear. Rather than following a traditional marketing funnel, it now consists of interconnected ‘touchpoints’ across the online ecosystem, shaped by evolving media consumption patterns.

The report is based on a mixed-method analysis, lever

Press Release

AnyMind Group

Oct 8, 2025

AnyMind Group Launches GCC Digital Landscape 2025 Report

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today unveiled its comprehensive GCC Digital Landscape 2025' report, spotlighting how consumers across the GCC market to discover, consider, and convert in a fast-evolving, digitally fragmented environment.

Leveraging proprietary first-party data from AnyMind’s platforms: AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketing), and AnyX (e-commerce), alongside a consumer survey of 530 respondents across Saudi Arabia and the UAE, the rep