News

AnyMind Group Launches India Digital Landscape 2025 Report

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today announced the launch of its 'India Digital Landscape 2025' report, offering an unprecedented dive into the digital journeys and behaviors shaping India’s rapidly evolving consumer ecosystem.

Blending industry-first hypotheses and analytics built on first-party, anonymized data from AnyMind Group’s proprietary platforms: AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketing), and AnyX (e-commerce), with insights from a robust cons

Press Release

Product Update

E-commerce & D2C

Oct 2, 2025

AnyMind Group enhances live commerce analytics feature on AnyLive

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced enhancements to its live commerce analytics feature on AnyLive, including live stream transcription analysis, comment analysis and the ability to bulk export live stream data.

Brands running frequent live commerce sessions often face a common challenge: identifying why one live stream converts better than another. Traditional metrics alone don’t reveal whether it was a product demo, a discount mention, or a particular phrase that influenced purcha

Press Release

Influencer Marketing

Sep 30, 2025

AnyMind Group signs global partnership with South Korea’s Creator Economy Hub, SOON ENT

SEOUL - September 30, 2025 - AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that SOON ENT Inc., a company that develops a wide range of businesses for creators, has formed a strategic partnership to onboard SOON ENT’s creators on AnyTag, AnyMind Group’s influencer marketing platform, to expand Korean creator content into the rest of APAC, and provide SOON ENT’s creators with tools such as AnyCreator and enable the creation of AI avatars of creators through AnyLive.

SOON ENT has star

Press Release

Publisher Growth

Sep 25, 2025

FamilyMart Taiwan taps on AnyMind Group to develop retail media ecosystem

Singapore - September 25, 2025 - AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced a strategic partnership with FamilyMart Taiwan to develop and launch a retail media network ecosystem spanning applications, data integration and multi-channel media activation.

The collaboration centers on app monetization and member engagement, leveraging AnyMind Group’s publisher growth platform, AnyManager, and its first-party data integration capabilities, to enhance the FamilyMart app as a high-value platform

Press Release

E-commerce & D2C

Sep 18, 2025

AnyMind Group adds Avatar Bank feature to AnyLive to accelerate live streaming for brands

Singapore - September 18, 2025 - AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of the Avatar Bank feature on its AI-powered live commerce platform, AnyLive. The new feature enables brands to quickly select from a diverse, pre-existing library of AI avatars for their live streams, in addition to creating their own custom avatars.

The addition of the avatar bank aims to significantly expand the options of live stream hosts available to brands, allowing them to bypass the

Press Release

AnyMind Group

Sep 10, 2025

AnyMind Group Wins at Mob-Ex Awards 2025 for Innovative Mobile Campaigns

AnyMind Group,a BPaaS company for marketing, e-commerce and digital transformation, today announced that it has won two honors at the Mob-Ex Awards 2025, highlighting the company’s continued innovation in mobile marketing, POKKT, Asia’s leading mobile advertising platform, specializing in gamified in-app ad experiences and rewarded video formats that drive deeper consumer engagement.

AnyMind and Nestlé Philippines’Bear Brand Sterilized 2 Player Connected Device Game won Silver for Best Mobile Gamification Campaign and Bronze for Most Innovative Use o