AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that FourM, a Japan-based publisher trading desk, has launched the “Flutter News Toolkit Guide for Newspapers.” This comprehensive guide, created with support from the Google News Initiative (GNI), aims to assist newspapers in advancing their digital transformation through app development.
The guidelines serves as an in-depth guide for newspapers on the entire process of app development, from inception to release and marketing. It is specifically designed as a manual for developing mobile apps using the Flutter News Toolkit (FNT).
The guidelines is structured into five main chapters:
Market Overview of the Japanese Newspaper Industry
Detailed insights into the Japanese newspaper market, including comparisons of portal news apps and newspaper news apps, usage of websites and mobile apps, and the status of app adoption by national, regional, and local newspapers.
App Development Process
Step-by-step guidance on forming development teams, defining requirements, selecting development platforms and vendors, estimating costs and timelines, and addressing potential challenges.
App Development Case Studies
Analysis of newspaper app development case studies, highlighting encountered challenges and offering insights into factors contributing to success and failure.
App Launch Process
Comprehensive coverage of pre-release preparations and common issues encountered during the release process.
Post-Launch Marketing
Strategies for user acquisition and monetization, including App Store Optimization (ASO), digital advertising, in-app analytics improvements, and leveraging ad networks.
The guidelines is available for download via the form below.
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Press Release
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November 21, 2024
