News

AnyMind Times: What’s next for influencer marketing, Campaign Asia’s Tech MVP 2021, new features on AnyManager and more!

We're back with the May 2021 edition of AnyMind Times, this time taking a look at some of the biggest happenings across the company. This month, we saw a new Tech MVP crowned by Campaign Asia, an insightful read into the next stage of influencer marketing by Kosuke Sogo, CEO and co-founder of AnyMind Group, and so much more.

• Enhanced capabilities and features on AnyManager

• More influencer D2C brand launches in Japan

• We spoke to Aza, product manager of AnyFactory and AnyDigital

• Tech blog updates

• Kosuke Sogo, CEO of AnyMind Group, on wha

Blog

Publisher Growth

Jun 2, 2021

Publisher Insights: Core Web Vital (Part 1): New Factors Affecting Google Ranking

1. Importance of Users Centered Design

User-Centered Design (UCD) is a developer process in designing a digital product that is convenient for users to use. The design is adapted from user behavior in using a product to make it easier for users. We may have heard how important user-centricity is, where the convenience of the user experience while visiting a site is one of the main factors in the design process. Based on XD Ideas (experience design ideas), UCD also has an emotional impact on users in determining whether the experience is valuable to a

Blog

AnyMind Group

May 7, 2021

AnyMind Times: Celebrating five years of operations, lifting the lid on our products and lots of D2C-related news

AnyMind turns five

We also launched a couple of influencer brands

Influencers can now use sustainable materials for their D2C products

Launch of self-serve design function on AnyFactory

We launched a tech blog

We now have a dedicated website for AnyManager

Other happenings around Asia

AnyMind turns five

April was a pretty special month for us, as we celebrated AnyMind turning five! We’ve come pretty far in just a short period of time, as Kosuke Sogo, CEO and co-founder of AnyMind Group shared in his blog post this month.

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Blog

Publisher Growth

Apr 9, 2021

Publisher Insights: Increase Website User Engagement with Progressive Web App (PWA)

1. Current Situation and Obstacles in the Webpage

In developing a site for publishers, there are several aspects that publishers have not usually paid attention to, but they are very important in improving the user experience in maintaining loyal users. In this case, some of the obstacles from the user's side can be explained in the following points:

Overview of the current situation and obstacles in the webpage

1.1. Increasing Level of Mobile User

Comparison of the number of users who use mobile and desktop devices shows the high volum

Blog

AnyMind Group

Apr 7, 2021

AnyMind turns five: Kosuke Sogo on the company’s growth so far

Over the past five years, we have played a key role in driving the growth of our staff and our customers, and in return, they have helped us grow drastically as a company.

Once in a while, it’s important to take a step back and look at what we have achieved so far, especially on a day that marks our 5th year as a company.

The growth journey

It all started in April 2016, with two founders working out of a 10sqm office in Singapore. At that time, I have to admit that we were ambitious, but we also knew we had to scale rapidly to gain as much

Blog

Mar 18, 2021

A year on…AnyMind Group’s acquisition of POKKT Mobile Ads

One year ago, we announced the acquisition of India-based mobile video advertising platform, POKKT Mobile Ads. The acquisition and subsequent merger happened as borders were closed and the world adapted and evolved around us.

We speak to Rohit Sharma and Vaibhav Odhekar, co-founders of POKKT, who are now part of AnyMind Group’s board of directors, to find out more about what exactly transpired during the acquisition, the synergy within AnyMind Group’s leadership, teams and businesses, and what customers and the wider world can expect moving forward.