News

AnyMind, Google, Adjust and WiseSight: Helping app publishers in Thailand maximize their potential through user acquisition and monetization

With the app space heating up in 2024 across Southeast, we wanted to help mobile app publishers in Thailand better unlock their full potential.

Together with our event partners, Google, Adjust and WiseSight, we conducted a half-day event that dived into user acquisition strategies and the state of monetization in 2024 and beyond. The room was packed with eager app publishers who were looking for further growth in app monetization.

Subphachok Uiphanichyon, our deputy head of publisher growth in Thailand, kicked the event off, as he shared how we’r

Blog

Publisher Growth

Feb 23, 2024

Navigating Change: Google Ads move to real-time bidding for apps

In a strategic shift aimed at optimizing the app monetization landscape, Google Ads is moving primarily towards real-time bidding auctions for apps. This transition away from multicall requests in hybrid mediation chains aligns with Google Ads' commitment to enhancing advertiser ROI and fostering new monetization avenues for app publishers. Here, we delve into the rationale behind this shift, its implications for publisher ad revenue, and recommended strategies for adaptation.

Understanding the Transition: The Why and the When

Google Ads' move away

Blog

AnyMind Group

Feb 19, 2024

Unpacking BPaaS with AnyMind Group

Picture this: You are passionate about fruit punch and have concocted the ultimate fruit punch blend that will take the world by storm.

You start a fruit punch stand and want to sell your delicious fruit punch to passersby in the area. However, before your fruit punch touches the lips of your hypothetical customers, several steps need to be done: procuring the fruits, washing the fruits, mixing the fruit punch blend, preparing the stand, getting passersby interested in buying a cup of fruit punch, taking orders, and so much more (don’t forget to ask t

Blog

AnyMind Group

Feb 1, 2024

Year End Party 2023 – Own Your Spotlight

We’ve closed 2023 with a bang! To reflect on a year of hard work and dedication, our Vietnam office organized its annual year-end party – an eagerly anticipated event where over 200 people joined the celebrations in Ho Chi Minh City. This was not only an opportunity to review the achievements of the year that passed but also to show gratitude for the team’s contribution over the past year. This year's Year-End Party was themed: "Own your spotlight," where each member was given the opportunity to shine in their own unique way.

After an energetic openin

Blog

AnyMind Group

Dec 1, 2023

Our Indonesia team went for a team bonding workshop in Puncak!

In 2023, our Jakarta team marked seven years of operations in Indonesia with a two-day team bonding session at Jeep Station Indonesia (JSI) in Megamendung, Puncak.

A total of 90 colleagues participated in this well-planned workshop, which served as a bonding session to strengthen connections among team members. The carefully organized activities aimed to enhance teamwork and camaraderie among our diverse team.

One of the highlights of the team bonding session was an outdoor event, and activities were designed to encourage collaborat

Blog

E-commerce & D2C

Nov 22, 2023

E-Commerce Enablement and Social Media: A Powerful Duo

In the dynamic landscape of the digital era, businesses are constantly seeking innovative ways to enhance their online presence and drive sales. One of the most influential partnerships in this digital age is the synergy between e-commerce enablement and social media. As technology continues to evolve, integrating e-commerce capabilities with social media platforms has proven to be a game-changer for businesses aiming to reach wider audiences, boost engagement, and increase conversions.

Uncovering the powerful duo reshaping the business landscape

E

AnyMind Group

Oct 27, 2023

News

AnyMind, Google, Adjust and WiseSight: Helping app publishers in Thailand maximize their potential through user acquisition and monetization

Navigating Change: Google Ads move to real-time bidding for apps

Unpacking BPaaS with AnyMind Group

Year End Party 2023 – Own Your Spotlight

Our Indonesia team went for a team bonding workshop in Puncak!

E-Commerce Enablement and Social Media: A Powerful Duo

Navigating Change: Google Ads move to real-time bidding for apps

Unpacking BPaaS with AnyMind Group

Year End Party 2023 – Own Your Spotlight

Our Indonesia team went for a team bonding workshop in Puncak!

E-Commerce Enablement and Social Media: A Powerful Duo

Want to be an influencer? Here’s where to start.

Your E-Commerce Platform Checklist for Search Engine Success

MMA Impact 2023 in Jakarta

AnyMind <> DDI Connect: Accelerating Next-Gen Commerce for Indonesia

10 Ways to Build a Loyal and Active Follower Base For Your Brand

How to Future-Proof Your E-Commerce Business with the Right Platform

Meet Rig Bayani, Publisher Growth Manager, Philippines

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