AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today unveiled its comprehensive GCC Digital Landscape 2025‘ report, spotlighting how consumers across the GCC market to discover, consider, and convert in a fast-evolving, digitally fragmented environment.
Leveraging proprietary first-party data from AnyMind’s platforms: AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketing), and AnyX (e-commerce), alongside a consumer survey of 530 respondents across Saudi Arabia and the UAE, the report maps the complex choreography of digital decision-making unique to MENA’s culturally rich, Arabic-centric ecosystem.
Key insights from the report include:
- Instagram, TikTok, and Snapchat dominate as discovery platforms in GCC. At the awareness stage, influencer videos drive over 30% engagement as the top-performing content format.
- In-game ads capture attention from 43% of users surveyed in GCC, with shoppable videos also proving effective as immersive, interactive formats supporting brand recall.
- Video ads have the highest click-through rates during evening and late-night hours, while rich media interstitial ads deliver the top CTR of 12.5%, outperforming static banner ads.
- Conversion drivers are led by Google Search (37.1% of conversion engagement) and word of mouth, with sponsored product ads on search results and product pages contributing to over 60% of conversions combined.
- Influencer marketing performance is highest in entertainment, lifestyle, fashion, and beauty verticals, while emerging verticals such as gaming and education offer growth opportunities for diversified influencer collaborations.
Aditya Aima, Managing Director of Growth Markets and Co-MD of India and MENA, AnyMind Group, said: “GCC – a melting pot of cultures has digitally native consumers that drive its digital transformation while navigating the complex web of social, entertainment and commerce touchpoints daily. Brands that harness culturally authentic storytelling with data-driven creativity will unlock new frontiers of engagement and growth in this highly dynamic market.”
The GCC Digital Landscape 2025 report is a flagship analysis contributing to a series of reports about the digital landscape in regions including the Middle East, South Asia and Southeast Asia, providing region-specific strategic intelligence to help brands and marketers thrive in an age of mobile connectivity, content innovation, and evolving consumer expectations.
