Blog
Influencer Marketing
Jun 10, 2026
From Feed to Cart: Decoding Influencer Marketing Strategies for FMCG Products that Turn “Views” into Sustainable “Sales” in Thai Market
In an era where social media content constantly floods consumers, a critical question brands and marketers often face is: "Why do some videos get hundreds of thousands of views, but sales remain completely stagnant?" Let's find the answer. Our Thailand team launched a new video podcast called “Mind the Marketing by AnyMind Group,” designed to share marketing and e-commerce insights through the real-world experiences of our expert team. In the first episode, we invited an expert who wears two hats; a Strategic Planner who crafts brand strategies, and
