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E-commerce & D2C
Sep 14, 2026
How to Scale Live Commerce with AI Livestreaming
Your best creator just finished a three-hour livestream. Sales were strong. Engagement was high. Viewers were asking questions, discovering products, and checking out in real time. Then the stream ends. The creator goes offline, the studio shuts down, and the livestream storefront becomes quiet until the next session. But consumers don't stop shopping even when the creator goes offline. Live commerce is becoming too important to switch off According to the latest edition of the Google, Temasek, and Bain e-Conomy SEA Report, video commerce accounted