Blog

Unlock Global Success with Localization and Regional App Marketing for Effective User Acquisition

Written by Ms. Nahia Doan

Platform Operations Manager, AnyMind Group

Nahia has over three years of experience in the programmatic ad industry, specializing in publisher-based strategies for mobile gaming apps. With a strong focus on monetization, she excels in crafting innovative strategies that maximize revenue and enhance app performance. Her expertise in leveraging data-driven insights ensures optimal results and sustainable growth for clients' applications.

Introduction of Global A

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Digital Marketing

Nov 19, 2024

How AnyDigital Premium Marketplace effectively boosts consumer mindshare

Interactive ads are now a mainstay in enabling the extension of user interaction time and increasing user affinity. The key lies in the customizable nature of interactive ads, making them more captivating than static ads and fostering deeper connections with target audiences.

Looking for this kind of high-interaction impact? AnyDigital Premium Marketplace’s (APM) fully customizable interactive ads are your best choice! Unlike "template" ads, we build unique interactive experiences from scratch based on brand requirements. From interaction design to vi

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AnyMind Group

Nov 15, 2024

Halo Wedding: A Fun and Spooky Halloween Party

October marks the time when everyone gears up for the most exciting party of the year - Halloween. This year, the Halloween atmosphere at the Vietnam office was more special than ever with a unique theme: Halo Wedding! From the decorations to the activities, everything was meticulously prepared to deliver an unforgettable experience.

The party kicked off with face painting. Each employee had the chance to transform with creative and spooky designs.

The Halloween feast was another highlight, serving delicious dishes and sweets that looked st

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AnyMind Group

Nov 8, 2024

🌐 Beyond Borders – Redefining China and Asia’s Digital Ecosystem 🌐

In October, our Hong Kong team brought together digital leaders from across Asia to explore the evolving landscape and the strategies businesses need for successful cross-border growth.

Titled "Beyond Borders: Redefining China and Asia’s Digital Ecosystem", the event gathered experts from companies such as Google, XiaoHongShu, Douyin, LuckyShorts, TigerBrokers and Moerpus to share insights on topics from digital marketing to multi-market brand strategies. These speakers touched on topics from social media and short video strategies to cross-border ex

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Influencer Marketing

Nov 6, 2024

AnyMind Group Presents Cutting-Edge AI-Driven Marketing at DAAT DAY 2024: Delivering future-ready marketing strategies to marketers, publishers, and creators.

Our Thailand team, led by Siwat Vilassakdanont, Managing Director of Thailand and Philippines, AnyMind Group, had the honor of sharing valuable insights on AI-driven marketing at DAAT DAY 2024!

At the DAAT DAY 2024 stage, we presented on “AI-Driven Marketing: Building Smart Campaigns That Drive Meaningful Engagement and Maximize ROI,” highlighting AI’s role in creating marketing campaigns that reach target audiences with greater precision, saving resources, and boosting consumer engagement!

 

 

During his speech, he highlighted the

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Influencer Marketing

Oct 28, 2024

Leveraging Influencer Marketing with AnyTag and GenAI: A Data-Driven Strategy for Brands

In today's digital-first world, consumers increasingly seek out real, authentic reviews from everyday users rather than relying solely on brand-driven content. This has made influencers, or Key Opinion Leaders (KOLs), vital to helping consumers navigate purchase decisions. As a result, influencer marketing has become one of the most powerful tools for brands to engage with their target audience in a meaningful and relatable way.

In this blog, we'll explore how influencer marketing strategies and GenAI come together. Let’s dive in!

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