Blog

The 2025 Digital Landscape: How AI and Integration Are Redefining Marketing

As we step further into 2025, the digital marketing rulebook has been rewritten. The linear customer journey is dead, replaced by a dynamic, "fragmented" constellation of fleeting moments across mobile apps, social commerce, and the physical world.

For brands, this presents a dual challenge: How do you stay visible in a hyper-saturated market while maintaining operational efficiency?

AnyMind Group is answering this with a powerful blend of AI-driven intelligence and holistic platforms. Drawing from its latest Digital Landscape 2025 report, here is

Blog

Influencer Marketing

Dec 8, 2025

The Rise of KOCs in Asia and Southeast Asia

Across Asia, brands are beginning to notice something unexpected: creators with just 1,000-10,000 followers are delivering higher ROI than big-name influencers. As consumers grow increasingly skeptical of polished ads and picture-perfect content, they’re turning instead to voices that feel relatable, honest, and real.

These everyday creators—known as Key Opinion Consumers (KOCs)—are reshaping how purchase decisions happen online. No longer just passive reviewers, they now influence discovery, consideration, and conversion at scale. In this new era of a

Blog

Creator Growth

Dec 8, 2025

Sparkle Hour with AnyMind: Recognizing Creator Growth and Success in 2025

This December, we brought our creator community together for a cosy appreciation lunch; a chance to unwind, reconnect, and celebrate the incredible milestones achieved throughout the year. Hosted at a charming café, the event was all about meaningful conversations: creators catching up with one another, meeting the AnyMind team in person, and discovering new opportunities for collaboration and growth.

A peek into the AnyMind Discovery Hub

One of the highlights of the afternoon was the AnyMind Discovery Hub, an interactive corner cra

Blog

AnyMind Group

Dec 5, 2025

Revolutionize Your Brand: How AnyMind Group Powers End-to-End Business Growth

In today's fast-paced digital landscape, brands face a complex web of challenges—from sourcing high-quality manufacturers to navigating the intricacies of cross-border logistics. What if you could manage your entire business value chain through a single, unified ecosystem?

AnyMind Group offers a comprehensive suite of technology and solutions designed to do just that. By bridging the gap between manufacturing, marketing, e-commerce, and logistics, they are helping brands drive digital transformation and scale globally. Here is a look at how their solu

Blog

AnyMind Group

Dec 3, 2025

The Fragmentation Trap: Why Unifying Brand Marketing and Brand Commerce is a Strategic Imperative

In today's complex, high-velocity e-commerce landscape, achieving sustainable growth requires brands to master two critical functions: Brand Marketing and Brand Commerce.

Yet, a pervasive, legacy practice continues to sabotage long-term profitability: the Fragmented Model. This is the common strategy of outsourcing Brand Marketing to one specialist partner and Brand Commerce (logistics, fulfillment, operations) to another.

While this separation might appear efficient on the surface, it creates a crippling limitation for data-driven businesses. When

Blog

Digital Marketing

Dec 2, 2025

Exploring the Future of Advertising in the “Mobile Gaming” Era with AnyMind at Adman Awards & Symposium 2025

Gaming is no longer just about playing. It has become an integral part of daily life and a massive marketing opportunity. Recently, AnyMind Group had the honor of joining a panel discussion at Thailand’s premier advertising event, Adman Awards & Symposium 2025, held under the theme “The Future of Advertising is Humanity” and organized by the Advertising Association of Thailand (AAT).

Umamont Sirilaksanaporn, Vice President of Influencer Marketing at POKKT, led the team alongside leading brand partners such as Tao Kae Noi and True Corporation to sha