The China Market Strategy Forum 2025, held in Shenzhen and hosted by AnyMind Group, brought together forward-thinking brands and industry leaders to discuss how AI and localization are shaping the future of business growth in China and beyond.
Key Highlights from the Forum
Xiaohongshu (XHS) on AnyTag & AnyCreator
AI is redefining influencer marketing by bringing precision, speed and scale to Xiaohongshu campaigns. The session explored how AnyTag and AnyCreator help brands enhance KOL discovery, streamline content creation and drive campaign performance. AI enables scalable influencer activations across diverse consumer segments, delivering measurable results on one of China’s most dynamic social commerce platforms.
China Gaming Outbound to Japan
China’s game developers are expanding globally, but entering Japan requires more than translation. The session demonstrated how AnyMind’s localization framework helps gaming brands align with local user preferences, regulatory requirements and platform-specific behaviors. Real-world case studies highlighted how creative, influencer-led strategies have helped brands succeed in Japan’s highly competitive mobile gaming space.
Short Drama Monetization & YouTube Partner Program
AI is reshaping short drama production by accelerating timelines, reducing costs and improving scalability. The session addressed how hybrid monetization models (ads + paid content) can help platforms expand revenue streams and engage both paying and non-paying users. AnyCreator enables creators and platforms to unlock new revenue opportunities and maximize the value of every episode.
Maximize ROI with AnyLive
Bvern, Regional Head of Business at AnyLive, introduced the AI-driven live streaming platform designed to help brands overcome cross-border e-commerce challenges. AnyLive leverages generative AI to create multilingual virtual hosts, enabling 24/7 live streaming while reducing operational costs by up to 60%. With social commerce growing rapidly in Asia-Pacific, AnyLive is already helping businesses enhance engagement and drive cross-border success.
Special Thanks to Our Speakers
Opening & AnyMind Group China Solution Overview
Ben Chien – Managing Director, Greater China, AnyMind Group
Breakthrough in social marketing in 2025: AnyTag empowers XHS KOLs influence and brand conversion
Oris Nam – Head of China Inbound Solutions, AnyMind Group
Navigating the Chinese Audience: Strategies for APAC Businesses on Xiaohongshu
Jeffery Cheung – Senior Regional Director, AnyMind Group
Donlachanai Sutharomna – VP of International Marketing, Central Pattana
Ivy Zeng – Global Business Solutions, Xiaohongshu
China’s Gaming Competitive Edge: Exploring the localisation strategy in Japan’s Landscape
Jessenia Ma – Deputy Head of China Business Development, AnyMind Group
Wang Yao – Senior Manager, Planning & Direction Division, ENGAWA 株式会社
Maximizing ROI in Live Commerce: Insights from AnyLive’s AI-Driven Solutions
Bvern Yip – Regional Head of Business, AnyLive
Wong Si Min – Senior E-commerce Strategist, AMOREPACIFIC Malaysia
Redefining Short Drama Landscape: How AI-powered Innovation is Transforming the Industry
Tony Poon – Senior Business Development Manager, AnyMind Group
Cai Luwei – CEO, Fuzhou Yingran Technology Co., Ltd.
Wang Zhuan – Founder/CEO, YYR
Wang Po Chin – Co-Founder & COO, IMPOSSIBLE Studio
Yuan Ruihan – Overseas Business Operation Manager, Vision Star
Short Drama Overseas Advertising Monetization: Finding the Growth Code for Revenue Bottlenecks
Shaun Xiao – Senior Manager, Publisher Growth, AnyMind Group
Krain – Monetization Manager, YuzuDrama
Reeves – CEO, Luckyshort
Janet – Partner Development Manager, Google
Innovation and Collaboration for the Future
The China Market Strategy Forum 2025 reaffirmed AnyMind Group’s commitment to providing technology and insights that empower brands to innovate and scale globally.
We look forward to continuing these conversations and collaborating with partners to shape the future of cross-border business success.
