Publisher Profile
Founded in 2023, MetaMobile is a rising digital media and technology company focused on mobile content distribution and advertising solutions. Although a recent entrant to the mobile app space, the company quickly gained traction by delivering engaging, high-quality content designed specifically for mobile audiences. Its diverse suite of apps spans categories such as gaming, utilities, and lifestyle, attracting millions of daily users. Through ongoing innovation and strong strategic alliances, MetaMobile is rapidly positioning itself as a prominent force in the mobile content and ad tech landscape.
One of their apps which are evolving is Edit Word – XLSX, PDF Editor with more than 1 million downloads. Edit Word – XLSX, PDF Editor is an ideal all-in-one smart office tool that helps you edit text in all documents and annotate PDF quickly without opening your laptop.
AnyMind Profile
AnyMind Group is a BPaaS company for marketing, e-commerce, and digital transformation, serving enterprises, publishers, and creators. For web and app publishers, the company provides comprehensive monetization and growth solutions through its proprietary platform, AnyManager. In particular, app publishers can tap on a single SDK – the AnyManager SDK – to funnel demand from the world’s leading mobile demand sources.
The Challenge
Staying ahead in the competitive mobile ecosystem means constantly exploring new ways to enhance app performance and monetization. With evolving user behavior, increasing privacy regulations, and a rapidly changing ad tech landscape, identifying and adopting innovative solutions is critical. The teams are always on the lookout for cutting-edge features that can improve user experience while optimizing revenue.
The Approach
After working together, AnyMind noticed that the match rates of certain ad networks were suboptimal, posing challenges to maximizing revenue potential.
Around the same time, Google introduced a beta version of its Next Gen Mobile Ads SDK, offering key enhancements such as a reduced device footprint, a more consistent update cadence, and improved ad request latency. Seeing a promising opportunity and as a Google Certified Publishing Partner (GCPP), AnyMind recommended MetaMobile to adopt this new SDK to boost app performance.
Recognizing the risks that come with implementing major changes, AnyMind proactively monitored the integration, ready to develop optimization strategies or alert MetaMobile immediately if any performance issues emerged.
The Results
In the version 1.0.67, MetaMobile team has implemented NextGen Mobile Ads SDK since 12-05-2025. We compared some key metrics between 2 versions 1.0.65 (Old Mobile Ads SDK) and 1.0.67 (NextGen Mobile Ads SDK) from 12-05 – 2025
Following the integration of Google’s Next Gen Mobile Ads SDK in version 1.0.67, the app demonstrated substantial improvements across key monetization metrics:
- Match Rate saw a significant increase from 73.29% to 99.03%, reflecting more efficient ad delivery and inventory fulfillment.
- Observed eCPM jumped from $0.90 to $1.23, representing a 36.7% uplift, which indicates better monetization performance per impression.
- ARPDAU (Average Revenue Per Daily Active User) also saw a very positive increase when it rose by 91,5% compared to the last version.
These improvements collectively highlight the effectiveness of the SDK in boosting both ad efficiency and revenue, validating the strategic decision to adopt the new technology.
