Lasallefood Indonesia, a renowned local F&B manufacturing brand from Indonesia, sought to enhance its online presence and sales during the high-demand period of Eid Fitri (Ramadan) by partnering with Digital Distribusi Indonesia (DDI). The goal was to effectively manage their e-commerce operations on Tokopedia.
With the Ramadan season being a critical period for sales in the F&B sector, Lasallefood Indonesia needed a comprehensive strategy to optimize its marketplace presence, manage inventory, and ensure seamless fulfillment and logistics. The challenge was to increase visibility and drive sales for their six key products: Marjan, Del Monte Drink, Sunquick, Maestro, Del Monte, and Double Fresh.
DDI provided end-to-end e-commerce management services, covering all aspects from store operations and customer service to inventory management and logistics. To enhance these efforts, DDI leveraged AnyMind Group’s proprietary e-commerce management platform, AnyX, to streamline store operations, provide detailed analysis, and optimize e-commerce marketplace performance.
Strategy
In order to ride on an uptick in traffic in conjunction with the festive season, DDI implemented a comprehensive e-commerce strategy for Lasallefood Indonesia on Tokopedia. The strategy began with the strategic placement of display banners highlighting discount offers and promo codes. These visually appealing banners were crafted to capture attention and drive traffic to Lasallefood’s product pages, leveraging psychological triggers to encourage customers to purchase the featured products.
Additionally, the top-selling products were prominently showcased to attract more buyers, a strategy further enhanced by Lasallefood’s participation in Tokopedia’s special programs, such as ‘Tokopedia Nyam’ and ‘Toserba,’ which are specifically designed to boost product visibility and sales. Lasallefood Indonesia also took part in Tokopedia’s flash sale campaigns, offering selected products at special prices during specific time slots, creating a sense of urgency that encouraged quick purchases.
Results
The strategic approach implemented by DDI resulted in a significant increase in sales for Lasallefood Indonesia during the Ramadan season. Over the course of a month, sales for the brand’s six key products increased by 182%.
Through effective collaboration with DDI and the use of advanced e-commerce management tools like AnyX, Lasallefood Indonesia successfully capitalized on the Ramadan season, achieving substantial growth in sales and enhancing their online presence on Tokopedia.
