About Cricheroes
CricHeroes is a leading mobile application designed for cricket enthusiasts, offering live scoring, ball-to-ball updates, performance analysis, team and player tracking, leaderboards, and content sharing. Founded in 2016, CricHeroes has grown significantly and now boasts over 40 million registered users as of 2025.
Despite building one of the world’s largest cricket apps, CricHeroes struggled to convert engagement into revenue. With millions of passionate users, they knew there was untapped potential, but limited ad network connections and suboptimal monetization strategies were holding them back.
25%
Revenue Contribution from AnyMind’s Mediation
400%
Increase in Overall Advertising Revenue
The Challenge
After years of dedicated market research, product innovation, and rapid user growth, CricHeroes had firmly established itself as one of the go-to platforms for cricket enthusiasts. With over 40 million registered users and a highly engaged community, the app delivered immense value through live scoring, ball-by-ball updates, and performance analytics.
However, despite this strong foundation, CricHeroes faced critical hurdles in unlocking the full potential of its in-app advertising revenue:
Difficulty in Optimizing Ad Revenue
While CricHeroes had mastered the art of engaging its audience, monetization lagged behind. The team struggled to strike the right balance between maximizing revenue from ads and maintaining a seamless user experience for its passionate cricketing community. Inefficient ad setups left significant untapped opportunities on the table.
Limited Access to High-Performing Ad Networks
With a growing user base spread across multiple markets, CricHeroes needed diverse demand sources to compete for ad placements. However, their limited connections to premium ad networks and lack of exposure to advanced monetization strategies restricted revenue growth. This not only capped earnings potential but also left inventory underutilized.
To overcome these hurdles, CricHeroes needed a reliable partner who could provide monetization expertise, suggest strategic ad placements, and ensure policy compliance while maximizing revenue, all while preserving the quality of user experience that made the app so popular.
The Approach
To address CricHeroes’ monetization challenges, AnyMind designed a holistic strategy tailored to their unique user base and growth objectives. The goal was not just to improve ad revenue, but to build a sustainable framework that balanced user experience with long-term profitability.
Our approach combined premium demand integration, advanced pricing optimization, and hands-on expertise:
Expanding High-Value Demand Sources
AnyMind connected CricHeroes with leading global ad networks such as AppLovin, DT-Exchange, and Unity, unlocking access to premium advertisers and a broader pool of demand. This diversification significantly boosted competition for ad placements, helping maximize CPMs and drive higher revenue.
Optimizing Waterfall Pricing & Demand Management
To further scale monetization, AnyMind introduced AdMob Waterfall and Mintegral into the strategy. By fine-tuning pricing thresholds and optimizing demand allocation, CricHeroes achieved stronger fill rates, more efficient yield management, and ultimately, more consistent earnings across platforms.
Through this structured, data-driven approach, AnyMind not only improved immediate revenue performance but also equipped CricHeroes with a robust monetization framework that could scale alongside its rapidly growing user base.
The Results
The impact of AnyMind’s strategy was evident in the revenue growth across both Android and iOS platforms:
Early Gains: Initially, AnyMind’s ad demands contributed just 3.3% of CricHeroes’ total ad revenue. After integrating premium networks and optimizing placements, that share increased significantly, with SDK-based ad demands now accounting for up to 25% of monthly ad revenue.
Sustained Growth: By June 2025, the momentum had accelerated even further. With continued optimization of demand sources and pricing strategies, CricHeroes achieved a remarkable 400% overall revenue growth — a testament to the scalability and effectiveness of AnyMind’s approach.
What Cricheroes Says
At CricHeroes, our focus has always been to build the best experience for cricket lovers, but we were clearly leaving money on the table with our ad monetisation. AnyMind’s mediation platform and their expert team stepped in at just the right time. They connected us with the right networks, optimised our ad strategy and guided us with complete clarity. Thanks to their hands-on approach, our revenue from ads has grown in a way we could only hope for earlier. They’ve truly been a solid partner in our growth journey.
Abhishek Desai – Founder of CricHeroes
Conclusion: From Untapped Potential to Sustainable Revenue
CricHeroes not only overcame its monetization hurdles but also unlocked new, sustainable revenue opportunities. Strategic demand partnerships, optimized ad placements, and a refined waterfall pricing model enabled the platform to convert user engagement into significant, long-term ad revenue growth.
📩 Want to turn your user base into real revenue? Contact AnyMind’s team of experts
