For the past five years, AnyMind Group has been partnering with InMobi Advertising to help app and web publishers maximize their ad monetization performance. As a company dedicated to providing comprehensive monetization and growth solutions, we had integrated InMobi Advertising’s demand into our AnyManager SDK, allowing publishers to seamlessly access top-tier advertising opportunities.
Testimonial
“Our partnership with AnyMind Group has fueled omni-channel ad revenue growth for publishers across the Asia Pacific. By integrating the InMobi Advertising SDK within the bundled AnyManager SDK, we’ve enabled flexible integrations across leading mediation platforms and access to premium omni-channel demand, enabling monetization performance and operational efficiency. The strong YoY growth in ad impressions and ad revenue reflects the success of our collaboration and innovation. We look forward to scaling this success even further with AnyMind Group.“
—Madan Yadav, Senior Manager, Supply Partnerships, InMobi Advertising
About InMobi Advertising
InMobi Advertising is a leading provider of advertising technology that enables businesses to reach and engage consumers through mobile advertising. With a global presence and a network of over 400K advertisers and 180+ DSPs, InMobi Advertising delivers high-quality demand for publishers, optimizing ad performance across both mobile apps and websites. Their flexible integrations and dedicated customer support make them a trusted partner for publishers looking to enhance their monetization strategies.
Seamless Integration with AnyManager SDK
AnyManager SDK simplifies the integration process for publishers by bundling various demand sources, including InMobi Advertising. Instead of managing multiple SDKs, publishers can leverage AnyManager SDK to integrate InMobi Advertising alongside other top-performing ad networks with just one SDK. This streamlined approach enhances efficiency and reduces the technical complexity of monetization.
Optimizing InMobi Advertising Performance for Publishers
Beyond integration, we work closely with InMobi Advertising to continuously optimize their performance in publisher mediation. Our teams collaborate to refine waterfall strategies by dynamically adjusting InMobi Advertising’s pricing layers, ensuring publishers maximize their revenue potential. This close partnership allows us to stay agile and responsive to market trends, delivering sustained ad revenue growth for our publishers.
Scaling Header Bidding with AnyManager Tag Service (ATS)
Recently, we expanded our collaboration by testing InMobi Advertising Header Bidding with ATS on website inventory, and the results have been outstanding. ATS (AnyManager Tag Service) enables publishers to integrate multiple header bidding demand partners with just a single piece of code, simplifying the process while optimizing yield. The success of this test has led to a broader rollout across more websites, further strengthening our partnership and delivering additional value to publishers.
Proven Results: Increased Revenue and Engagement
Our partnership with InMobi Advertising has consistently driven positive outcomes for publishers. Between January 2023 and December 2024, we observed:
- 6x YoY Increase in valid ad requests for InMobi Advertising
- 3x YoY Growth in ad impressions rendered
- 4.3x YoY Increase in ad revenue
These results demonstrate the power of combining AnyMind’s innovative solutions with InMobi Advertising’s strong regional demand and flexible platform features.
Looking Ahead
As we continue to strengthen our partnership, AnyMind remains committed to helping publishers maximize their revenue potential through seamless integrations, strategic optimizations, and cutting-edge monetization solutions. We look forward to collaborating with InMobi Advertising on upcoming innovations and expanding opportunities for publishers in the ever-evolving digital advertising landscape.
