Account optimized by Mr. Nguyen Sy Trung
Regional Platform Operations Executive, AnyMind Group
Trung has nearly two years of experience in App Monetization and currently leads monetization strategy across the Philippines, Malaysia, India, Korea, and Thailand. He manages and optimizes over 100 apps, with a strong focus on driving sustainable revenue growth. Known for his analytical mindset and attention to detail, Trung excels at identifying monetization opportunities through deep data analysis and structured problem-solving. He is also passionate about experimenting with new monetization models to unlock additional value for the apps under his management.
Account optimized by Jihyun Ah
Publisher Growth Account Manager, AnyMind Group
Jihyun has three years of experience in digital advertising, with a strong focus on app monetization. She manages both app and web publisher accounts in Korea, leveraging her expertise to drive sustainable revenue growth. Through strategic placement optimization, persuasive publisher consultations, and structured A/B testing, she has achieved up to 30% revenue increase and up to 25% eCPM improvement for key partners. Jihyun is skilled at identifying untapped inventory and implementing new ad formats to maximize yield. Her data-driven approach and ability to translate insights into actionable strategies have made her a trusted partner in building long-term publisher success.
Publisher’s Profile: GameTalkTalk – South Korea’s Favorite Gaming Community
GameTalkTalk, with over 4 million users, stands out as South Korea’s most popular gaming social media app. It uniquely blends community, entertainment, and rewards, giving gamers a special place to connect, compete, and celebrate their gaming achievements. With exclusive content, valuable gaming strategies, and exciting in-game rewards, GameTalkTalk has become the ultimate destination for passionate gamers in Korea.
The Challenge
GameTalkTalk had already cultivated a vibrant gaming community, but faced difficulties in effectively monetizing its growing audience. Although popular, the platform struggled to achieve desired revenue levels due to limited sources of advertising demand. The publisher found it challenging to connect with enough diverse advertisers, resulting in suboptimal monetization.
Recognizing the need to better understand advertiser demands and improve their revenue strategy, GameTalkTalk sought a partnership that could provide valuable market insights, help them optimize ad placements, and ultimately enhance their earnings. They needed a trusted partner who could guide them strategically, ensuring they fully leveraged their strong user engagement to drive higher revenues.
The Approach
In May 2025, GameTalkTalk strategically partnered with AnyMind, a leading BPaaS company known for its innovative monetization solutions and extensive advertising demand network. AnyMind immediately conducted an in-depth analysis to pinpoint key opportunities for revenue enhancement tailored specifically to GameTalkTalk’s needs.
As a first step, AnyMind connected GameTalkTalk with its expansive network of premium ad demand sources. By broadening and diversifying the platform’s advertiser base, GameTalkTalk attracted higher-quality ads and increased competition, resulting in stronger bids and improved revenue performance.
Simultaneously, AnyMind implemented an advanced floor-price optimization strategy. Through careful adjustments to minimum acceptable bid levels, GameTalkTalk successfully maximized revenue potential from each ad impression without significantly affecting overall fill rates. This balanced approach allowed GameTalkTalk to efficiently monetize its inventory while maintaining an optimal user experience.
The Results
The results following the partnership with AnyMind exceeded GameTalkTalk’s expectations. Before partnering with AnyMind, GameTalkTalk was struggling to increase monetization performance, with modest ad revenue per day and low CPM, typically around $1.20 to $2.09. However, just 1 week after implementing AnyMind’s strategies, GameTalkTalk experienced explosive growth in revenue and performance metrics.
Following the strategic partnership with AnyMind, GameTalkTalk saw a remarkable improvement across its monetization metrics. The platform’s average daily revenue surged by approximately 217%, even though overall ad request volume slightly decreased by around 2%. This growth highlights AnyMind’s ability to significantly enhance revenue efficiency by extracting greater value from each ad impression, maximizing existing user engagement without depending on increased ad traffic.
This enhanced performance was also reflected clearly in CPM rates, which rose dramatically by roughly 242% compared to the period before partnering with AnyMind. Notably, this substantial increase in CPM was achieved with only a marginal drop of about 2% in fill rates, underscoring the strategic effectiveness of AnyMind’s optimized ad placement and intelligent pricing strategies. Such thoughtful optimization allowed GameTalkTalk to boost revenue efficiency without substantially impacting inventory usage.
Moreover, the integration of AnyMind’s AnyManager SDK introduced a diverse set of premium ad demand sources, fundamentally reshaping GameTalkTalk’s revenue structure. These new SDK demands quickly grew to account for approximately 90% of total daily ad revenue, significantly reducing dependency on a single advertising channel. This diversification not only strengthened revenue stability but also positioned GameTalkTalk to maintain sustained growth and adaptability in its monetization strategy moving forward.
Conclusion
GameTalkTalk’s journey illustrates the transformative impact of strategically diversifying ad revenue sources and leveraging expert guidance in monetization. By partnering with AnyMind, GameTalkTalk not only impressively improved its short-term revenue but also built a sustainable, scalable foundation for ongoing growth. The insightful approach of combining diversified advertiser demands with strategic UI/UX optimization and intelligent pricing strategies has solidified GameTalkTalk’s position as a profitable and robust gaming community platform.
“Partnering with AnyMind has been a game-changer for GameTalkTalk. Their expertise and innovative approach to monetization significantly increased our revenue and positioned us for sustainable, long-term growth. We look forward to deepening our partnership and continuing this incredible success.”, GameTalkTalk Team
This success story underscores the immense value that strategic partnerships and thoughtful monetization planning bring to digital platforms aiming to unlock their full revenue potential.
