Case Study

Expanding Friesland Campina’s Foremost into Laos and Cambodia

When looking at nutrients that are important for the development of children, most would immediately think of milk as one of the most important nutrient sources. Foremost is one of such brands that focuses on nutritional values and various nutrients. Parents of young children typically look for consumables that contain nutrients for brain and physical development for their children. That’s why Foremost invented and developed milk formulas for Omega Gold 369 and Omega 369 (sweet taste), delivering higher nutritional value including DHA, Sphingomyelin, MGF

Case Study

Influencer Marketing

Nov 12, 2024

Case Study: Canon Powershot V10 Campaign with AnyMind Group

Background

Canon, a renowned global brand in the camera and digital imaging market, faced strong challenges from its competitors to resonate with newer generations, particularly content creators, Gen Z, and Millennials. To elevate its brand relevance, Canon needed to reestablish its brand relevance. To do this, Canon collaborated with AnyMind Group to promote its new product, the Canon Powershot V10, which aimed to offer compact, high-quality imaging tailored to the needs of content creators.

Challenge

Canon’s primary challenge was to revitalize

Case Study

Influencer Marketing

Dec 21, 2023

AnyTag helps brands utilize influencer marketing campaigns in Indonesia

AnyMind Group's influencer marketing platform, AnyTag, has been a catalyst for various performance-based influencer marketing campaigns in Indonesia, spanning diverse industries such as entertainment, and e-commerce.

For instance, an e-commerce marketplace leveraged AnyTag to conduct campaigns for 29 brands, aiming to boost product sales on the platform, particularly during significant online shopping days like 11.11 and 12.12. With a total of 27 hosts, these campaigns encompassed 635 hours of live shopping streaming sessions, resulting in a subst

Case Study

Influencer Marketing

Jul 28, 2023

Tri taps on AnyTag to run Generasi Happy campaign in Indonesia

Background

Tri is an Indonesian telecommunication company and part of Indosat OoredooHutchison, which is Indonesia's second-largest network. Tri's product and digital ecosystem caters to Gen Z, empowering them to pursue their passions and take action in the digital world.

“Generasi Happy” by Tri is a massive 360-degree brand activation campaign, both on-ground and online, that invites prominent global and local leaders who have built their careers and reputation in the digital world across diverse interests. The campaign aims to share knowledge and e

Case Study

Influencer Marketing

Jun 30, 2023

How Dentsu Digital does data-driven influencer marketing with AnyTag

Dentsu Digital is one of the largest integrated digital firms in Japan, providing services such as the planning and execution of next-generation marketing strategies using data and technology, designing and building platforms that serve as the foundation for these strategies, and digital transformation consulting to support business innovation for their clients.

In the influencer marketing space, Dentsu Digital taps on AnyMind Group’s influencer marketing platform, AnyTag, to propose comprehensive marketing strategies to their brand customers, activa

Case Study

Influencer Marketing

Jan 5, 2023

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

PR = Public relations. Here, a “PR firm” refers to a company that handles public relations work on behalf of a company to build effective relationships between a company and its publics. Sunny Side Up is one of Japan’s largest PR firms. We speak to Mr. Ikai, Sunny Side Up’s Executive Officer and Director of Public Relations Division 1, about the company’s use of AnyTag and how public relations and influencer marketing will stack up for the future.

About Sunny Side Up

Sunny Side Up (SSU) has influenced various trends in the public r