Case Study

How Dove Turned Fridays into ‘Friyays’ with Just 4 Creators and 276% Reach

For over 20 years, Dove has been working to make beauty a source of confidence for every woman. Dove has redefined beauty by celebrating real women and empowering them to define beauty on their own terms. From its iconic Body Wash to its latest innovations, every product is anchored in superior care that leaves skin radiant, smooth, and deeply cared for — helping women feel confident in their own skin.

In June 2025, Dove partnered with AnyMind to launch its Friyay influencer campaign in Singapore, spotlighting Dove’s new 2-step body care regimen, the

Case Study

Influencer Marketing

Jul 16, 2025

Redefining Mobile Freedom: Virgin Mobile KSA’s Switch Postpaid Campaign in MENA

The Challenge

In the saturated MENA telecommunications landscape, Virgin Mobile provided by Beyond One faced a familiar yet complex challenge: how do you make consumers care about yet another mobile plan? The brand wasn't just launching new "Switch Postpaid Plans"; they were introducing a fundamentally different philosophy around mobile freedom. The message was compelling: pay for what you use, enjoy unlimited social media, and take control of your mobile experience. The challenge was making this resonate authentically across diverse audiences who had

Case Study

Influencer Marketing

Jun 27, 2025

Fuel for Thought: How Shell’s Wordless Workers Became Their Most Powerful Storytellers

Some stories don’t need a tagline. They just need to be seen.

At a Shell station in Pune, a customer pulls up for fuel. The service is efficient, the smiles warm, the interaction smooth. Nothing unusual, until they realise that every staff member on duty is hearing and speech-impaired. There’s no banner announcing it, no dramatic reveal. Just a moment of quiet recognition that challenges everything we assume about communication, service, and ability.

This was The Silent Shift, a quiet yet powerful campaign that went beyond just speaking about inclu

Case Study

Influencer Marketing

May 8, 2025

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

Lazada is one of Southeast Asia’s leading e-commerce platforms, operating across six markets including Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam. Backed by Alibaba Group, Lazada connects millions of consumers and sellers through its robust logistics network and wide range of lifestyle, tech, fashion, and household products. Known for its mega sale moments and festive campaigns, Lazada is a dominant player in the region’s digital commerce space.

To celebrate its Epic Birthday Sale in March 2025, Lazada executed an influence

Case Study

Influencer Marketing

Nov 12, 2024

Case Study: Canon Powershot V10 Campaign with AnyMind Group

Background

Canon, a renowned global brand in the camera and digital imaging market, faced strong challenges from its competitors to resonate with newer generations, particularly content creators, Gen Z, and Millennials. To elevate its brand relevance, Canon needed to reestablish its brand relevance. To do this, Canon collaborated with AnyMind Group to promote its new product, the Canon Powershot V10, which aimed to offer compact, high-quality imaging tailored to the needs of content creators.

Challenge

Canon’s primary challenge was to revitalize

Case Study

Influencer Marketing

Dec 21, 2023

AnyTag helps brands utilize influencer marketing campaigns in Indonesia

AnyMind Group's influencer marketing platform, AnyTag, has been a catalyst for various performance-based influencer marketing campaigns in Indonesia, spanning diverse industries such as entertainment, and e-commerce.

For instance, an e-commerce marketplace leveraged AnyTag to conduct campaigns for 29 brands, aiming to boost product sales on the platform, particularly during significant online shopping days like 11.11 and 12.12. With a total of 27 hosts, these campaigns encompassed 635 hours of live shopping streaming sessions, resulting in a subst

Jun 28, 2022

Case Study

How Dove Turned Fridays into ‘Friyays’ with Just 4 Creators and 276% Reach

Redefining Mobile Freedom: Virgin Mobile KSA’s Switch Postpaid Campaign in MENA

Fuel for Thought: How Shell’s Wordless Workers Became Their Most Powerful Storytellers

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

Case Study: Canon Powershot V10 Campaign with AnyMind Group

AnyTag helps brands utilize influencer marketing campaigns in Indonesia

Redefining Mobile Freedom: Virgin Mobile KSA’s Switch Postpaid Campaign in MENA

Fuel for Thought: How Shell’s Wordless Workers Became Their Most Powerful Storytellers

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

Case Study: Canon Powershot V10 Campaign with AnyMind Group

AnyTag helps brands utilize influencer marketing campaigns in Indonesia

Tri taps on AnyTag to run Generasi Happy campaign in Indonesia

How Dentsu Digital does data-driven influencer marketing with AnyTag

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

Expanding Friesland Campina’s Foremost into Laos and Cambodia

Tipco builds buzz in Thailand using AnyTag

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

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