About Sino Pacific
Sino Pacific began as the primary importer and distributor of Van Houten cocoa powder for industrial use. Shortly after, the company decided to introduce Van Houten Chocolate, one of the first chocolate brands brought to consumers in Thailand. With over 50 years of experience and dedication to business, Sino-Pacific eventually became the largest importer of food and confectionery products in Thailand. Today, the company offers a wide range of products, including chocolate, snacks, biscuits, cookies, beverages, and other products for industrial use. Currently, our portfolio consists of nearly 70 brands from around the world.
About Evian Mineral Water and Spray
Evian mineral water is renowned for its source from the Alps in France. The production of Evian begins in Evian-les-Bains, a small town located on the shores of Lake Geneva. The water originates from an underground spring, formed by rainwater that has filtered through the Alps for hundreds of years. This natural filtration process through limestone and other rocks ensures its purity. Evian water contains a variety of beneficial minerals for the body, such as calcium, magnesium, and sodium, in balanced amounts. It has a pH level of around 7.2, indicating its neutrality.
In terms of packaging, Evian water is bottled in recyclable plastic bottles with sizes ranging from 330 ml to 1.5 liters. Evian water is certified by various health and water quality organizations and is popular in many countries due to its high quality and premium source.
Challenges Faced by Sino Pacific Trading in Managing Evian’s E-commerce Operations
Sino Pacific Trading encountered significant challenges in managing the e-commerce operations of Evian in Thailand due to vast, siloed data spread across multiple channels. These issues included scattered product details, pricing information, promotions, and sales statistics, which hindered timely sales strategy analysis. Additionally, inventory management was inconsistent with online operations, leading to delays in customer service and a lack of personalized interaction. Attempts to resolve these challenges with automated responses proved ineffective, as customers felt disconnected, leading to reduced sales conversions.
How AnyX Streamlined E-commerce for Evian Products
AnyX provided a comprehensive solution by integrating all e-commerce platforms into a single system, streamlining product management, pricing, and inventory control. This integration enabled real-time data analysis, allowing Sino Pacific Trading to adjust pricing and promotions for Evian products instantly based on market trends and customer behavior. The platform also improved customer service by enabling staff to respond directly to inquiries, enhancing the human touch and improving overall customer experience, leading to higher sales conversions.
How AnyX Improved Evian’s Inventory Management and Order Fulfillment
The AnyX platform significantly enhanced inventory management and order fulfillment by automating the synchronization between e-commerce platforms and the warehouse system. This integration reduced manual errors, streamlined stock updates, and ensured real-time inventory visibility across all channels. As a result, order processing became more efficient, minimizing delays and errors in packing and shipping, which improved customer satisfaction and operational efficiency.
Optimizing Evian’s Promotional Strategies with AnyX
AnyX empowered Evian’s brand marketers with access to real-time sales data, enabling them to craft more effective promotional strategies. The platform facilitated the creation of special promotional bundles, pairing popular products with less successful ones, encouraging customer trials. Additionally, AnyX allowed for dynamic adjustments to discounts and promotions based on real-time data, ensuring campaigns were timely, relevant, and ultimately driving higher engagement and sales.
The Results: Significant Sales Growth for Evian
The integration of AnyX led to remarkable sales growth for Evian across various platforms. Over a five-month period (January – May 2024), total sales increased by 89% compared to the same period the previous year. Notably, sales on Facebook grew by 57%, Shopee by 110%, and Lazada by 34%. This growth was attributed to the seamless management and consolidation of sales channels, real-time data access, and improved customer interaction, all facilitated by AnyX.
Parinya Sangpetchpasert – Sr. Trade Marketing Manager Online Channel (Head of Ecommerce)
