At Tech in Asia AMPED in Ho Chi Minh City, our CCO and co-founder – Otohiko Kozutsumi shared insights on how brands can drive digital commerce growth and innovation in Southeast Asia.
Moderated by Binh Tran, General Partner at Ascend Vietnam Ventures, the session set the stage for a dynamic afternoon of discussions around the evolving landscape of commerce and technology.
From Inception to Regional Impact
AnyMind was founded in 2016 in Singapore, and in less than a decade we’ve grown into a Business-Process-as-a-Service (BPaaS) company that helps businesses manage everything from marketing to e-commerce and logistics.
Today, we operate in 15 markets, with 2,000+ staff and 11 acquisitions, including Vibula, a leading live commerce agency in Vietnam. Our growth reflects not just scale, but also our continued commitment to the values of being open and moving fast.
What a Seamless Commerce Journey Looks Like
During the session, Oto showcased how AnyMind helps brands and creators connect with consumers:
- Discovery & Activation through influencer marketing with AnyTag and live commerce with AnyLive.
- Conversion with AnyX powering e-commerce management across TikTok Shop, Shopee, Lazada, and more.
- Fulfillment & Experience with AnyLogi, enabling local and cross-border logistics with full transparency.
Why Vietnam Stands Out
Vietnam is not only one of the fastest-growing e-commerce markets in the world but also home to incredible talent in marketing, technology, and operations. Local presence and credibility are the keys to thriving in Vietnam. Rather than taking a one-size-fits-all approach, we’re tapping into Vietnam’s unique energy and creativity. Our acquisition of Vibula is a testament to our belief that combining global technology with local expertise can accelerate growth not only here, but across the region.
Looking Ahead
The convergence of creators × commerce × logistics is reshaping consumer journeys, where discovery, consideration, and purchase can happen within minutes. This shift is powered not only by social commerce and live commerce, but also by the rapid rise of chat commerce, where transactions and engagement happen seamlessly within messaging platforms.
At AnyMind, we are also investing heavily in AI transformation, embedding context engineering into our operations and technology to enhance efficiency and drive growth.
Closing Thoughts
Sharing our journey and perspectives at Tech in Asia AMPED was an inspiring opportunity to connect with fellow builders, investors, and innovators. As commerce in Southeast Asia continues to evolve, AnyMind remains committed to being a true business partner to brands, creators, and agencies, helping them unlock growth with the right mix of technology, data, and operations.
