Two years ago, live streaming was mostly about entertainment. People went live to share their day, play games, or sing karaoke online. Fast forward to 2025, and live streaming has transformed into something much bigger — it has become one of the biggest revenue growth engines in e-commerce. In Indonesia, live commerce is no longer just a trend. It’s a movement. And the brands that understand how to use it now will shape the future of online retail in Southeast Asia.
According to AnyMind Live Commerce White Paper 2025, market projections indicate that the live commerce sector will continue to expand rapidly, with a compound annual growth rate (CAGR) of 32% from 2024 to 2030. By 2030, the market is expected to reach approximately USD 77.89 billion. China remains the primary growth engine, with momentum gradually extending into surrounding markets such as Southeast Asia.
The Momentum Is Here — And It’s Real
Indonesia is one of the fastest-growing live commerce markets in the world. Platforms like TikTok Shop, and Shopee Live have completely changed how consumers discover and buy products. Instead of scrolling product listings, people now watch hosts demonstrate products in real time, ask questions, and check out instantly — all within the same session. Indonesia is the perfect market for live commerce growth due to several cultural and behavioral factors:
1. Community-driven shopping culture
People in Indonesia love shopping inspired by recommendations — from friends, creators, and now, livestream hosts. This aligns perfectly with social commerce behavior.
2. Trust through real-time interaction
Unlike static product listings, live video allows hosts to showcase product authenticity, answer questions, and demonstrate usage instantly creating trust faster.
3. Entertainment-first shopping
Live commerce blurs the line between content and commerce. People don’t just go live to buy — they watch for entertainment. And while watching, they buy more.
4. Instant deals, instant checkout
Limited-time vouchers, countdown offers, and exclusive live bundles trigger urgency, increasing conversion velocity.
What It Takes to Win in Live Commerce (2025 Playbook)
Based on AnyMind’s work across Southeast Asia, brands that succeed in live commerce treat it as a serious revenue channel—not just another piece of content. Winning brands don’t go live randomly; they plan each session the way marketers plan campaigns. Every livestream has a purpose, a theme, strong story hooks, and retention mechanics designed to keep viewers watching—and buying.
Another key driver is the role of the host. Top-performing brands don’t treat hosts as announcers, but as storytellers who entertain, educate, and guide purchase decisions with confidence and personality. But great storytelling isn’t enough without structure. That’s why successful brands build repeatable selling formats like product demos, bundle sales, battle deals, and problem-solution sessions—formats that convert because viewers instantly understand how to engage.
What also separates leaders from the rest is how they integrate livestreams into a broader performance funnel. High-growth brands drive traffic using paid ads, re-engage viewers through remarketing, and convert undecided shoppers with CRM follow-ups. Efficiency is then unlocked with technology—AI-powered hosts enable scale, while live analytics dashboards help optimize promos, inventory, and engagement in real time.
Live Commerce Across Industries
Live commerce is no longer confined to cosmetics and fashion—it has become a powerful sales engine across multiple industries in Indonesia. Fast-moving consumer goods (FMCG) brands now use live sessions to push daily deals and bundle offers that increase basket size. In the beauty and skincare category, brands leverage tutorials and live product testing to build trust and demonstrate real results.
Electronics brands are turning livestreams into interactive product demo sessions, where viewers can compare specs and ask questions before purchasing. For mom & baby products, live commerce taps into trust-based decision-making, creating reassurance for parents through demonstrations and testimonials. Meanwhile, health and wellness brands use educational live formats to connect with consumers who seek reliable guidance before buying.
How AnyMind Enables Live Commerce Growth
Instead of offering fragmented livestream support, AnyMind acts as a true growth partner—helping brands not only go live, but build a sustainable live commerce engine. It starts from designing the right strategy, building strong storytelling formats, and selecting the right host for every session—whether human presenters or AI-powered hosts. From there, our team manages execution across platforms like TikTok Shop, and Shopee Live, supported by real-time performance analytics to optimize conversions on the spot.
With deep marketplace integration and proven experience running live commerce programs across Asia, AnyMind helps brands evolve from experimental livestreams into a consistent and scalable revenue channel that drives measurable business impact.
Final Thoughts
Live commerce is not the future — it’s the now. Indonesian consumers have already embraced it. Platforms already reward it. The only question left is: Will your brand build a winning live commerce strategy — or watch competitors take the spotlight?
Ready to scale your live commerce performance?
AnyMind can help you build a winning livestream strategy with real hosts, AI hosts, and performance-driven execution.
Download our Indonesia Digital Landscape Report 2025 to get more understanding about Indonesia digital environment.
