In this article, we will provide a comprehensive explanation of OTT (Over-The-Top) services for those who are considering purchasing OTT ad placements via DV360.
Today, video ads are not limited to internet-based video streaming services like YouTube; they are also widely seen on web media and social media platforms.
DV360, an ad network boasting 380 billion impressions just in Japan, allows advertisers to purchase various types of ads, including those provided by Google and OTT audio ads.
1. DV360: A Media-Integrated Display Advertising Platform
2. What is OTT? Internet-Based Streaming Services
2-1. Video OTT: Hulu, Netflix, Amazon, and more
2-2. Audio OTT: Apple Music, Spotify, Prime Music, and more
3. OTT Ad Placements Available on DV360
3-1. Video Streaming Services Available on DV360
3-2. Audio Streaming Services Available on DV360
In this article, we will provide a comprehensive explanation of OTT (Over-The-Top) services for those who are considering purchasing OTT ad placements via DV360.
Today, video ads are not limited to internet-based video streaming services like YouTube; they are also widely seen on web media and social media platforms.
DV360, an ad network boasting 380 billion impressions just in Japan, allows advertisers to purchase various types of ads, including those provided by Google and OTT audio ads.
1. DV360: A Media-Integrated Display Advertising Platform
DV360 is a media-integrated display advertising platform operated by Google, providing access to one of the world’s largest ad inventory pools.
Traditionally, running ads across multiple web media platforms led to increased costs and complex campaign management.
However, DV360 simplifies the process by allowing advertisers to search and purchase ad placements across multiple media platforms through one platform.
Additionally, it enables cross-media campaign management, ensuring precise performance tracking and detailed reporting.
2. What is OTT? Internet-Based Streaming Services
OTT stands for Over-The-Top, referring to streaming services that deliver content via the internet.
One of the key drivers of the explosive growth in video advertising is the increasing number of OTT service users.
By utilizing DV360, advertisers can purchase OTT ad placements and capitalize on this rapidly expanding market.
2-1. Video OTT: Hulu, Netflix, Amazon, and more
The video OTT industry consists of both free and paid services, where free services rely on advertising revenue, and paid services operate on subscription models.
With the rise of high-speed internet and pandemic-driven digital consumption, video OTT services have expanded globally.
In the U.S., Hulu, Netflix, and Amazon are recognized as the “Big Three” in the OTT industry, each commanding significant influence.
Major Video OTT Platforms:
- YouTube
- Vimeo
- Hulu
- Netflix
- Amazon Prime Video
- TVer
- ABEMA
- DAZN
- FOD
2-2. Audio OTT: Apple Music, Spotify, Prime Music, and more
OTT services aren’t limited to video—audio streaming platforms also fall under this category.
With rising demand for music streaming, the subscription-based audio streaming market is expanding yearly.
Moreover, radio-style streaming services, such as “Radiko” and “Voicy”, are gaining traction.
Major Audio OTT Platforms:
- Prime Music
- Spotify
- Apple Music
- LINE MUSIC
- AWA
- KKBOX
- YouTube Music
- Radiko
- Voicy
3. OTT Ad Placements Available on DV360
By leveraging DV360, advertisers can buy premium OTT ad placements, including video and audio content advertising.
These OTT ads offer high-impact visibility, similar to traditional TV commercials, making them effective for brand awareness.
Below, we categorize DV360’s OTT ad inventory into video and audio streaming services.
3-1. Video Streaming Services Available on DV360
The following OTT video streaming services are available for programmatic ad buying via DV360:
- TVer
- DAZN
- ABEMA
- YouTube
Key Benefits:
- Advertisers can purchase ad slots on major TV networks
- YouTube ads are exclusively available through DV360, enabling cross-platform campaign management with OTT services like ABEMA and DAZN.
3-2. Audio Streaming Services Available on DV360
The following OTT audio streaming services can be purchased via DV360:
- Spotify
- radiko
- YouTube Music
Spotify, the world’s largest audio streaming platform, now boasts:
- 70 million+ songs
- 3.2 million+ podcasts
- 400 million+ monthly active users worldwide
By using DV360, advertisers can target highly engaged users on platforms like Spotify and YouTube Music, with integrated frequency management and precise performance tracking.
4. Three Additional Ad Types Available on DV360 Beyond OTT
OTT ads are not the only inventory available on DV360.
With advanced audience targeting, campaign measurement, and creative management features, DV360 offers access to a variety of digital advertising formats.
4-1. Web Media Ads: More Variety than Google Ads
DV360 provides a wider range of web media ad placements beyond Google Ads, allowing advertisers to target premium media platforms with greater flexibility in ad formats.
4-2. DOOH: Fast Content Swaps & Advanced Reporting
DOOH (Digital Out-of-Home) advertising refers to digital billboard ads in public spaces.
Unlike traditional static billboards, DOOH allows:
- Real-time content updates
- Performance tracking similar to online ads
With DV360, advertisers can seamlessly manage DOOH campaigns, enabling impression-based bidding, content swaps, and unified reporting across digital and outdoor media.
5. Conclusion
DV360 is a powerful programmatic platform that allows advertisers to purchase ad placements across multiple media formats, including:
- OTT video ads (YouTube, TVer, DAZN, ABEMA)
- OTT audio ads (Spotify, radiko, YouTube Music)
- Web media ads and DOOH
By integrating various advertising channels into a single platform, DV360 enables efficient ad management and performance optimization across OTT and beyond.
