Interactive ads are now a mainstay in enabling the extension of user interaction time and increasing user affinity. The key lies in the customizable nature of interactive ads, making them more captivating than static ads and fostering deeper connections with target audiences.
Looking for this kind of high-interaction impact? AnyDigital Premium Marketplace’s (APM) fully customizable interactive ads are your best choice! Unlike “template” ads, we build unique interactive experiences from scratch based on brand requirements. From interaction design to visual planning, our ads not only accurately convey brand concepts but also drive high engagement to meet diverse marketing objectives.
In a case study in India, Oreo was able to tap on AnyMind’s capabilities to create a custom interactive ad. Themed “FAMILY TIME = FUN TIME,” the team designed a two-player game where users collect specific Oreo cookies. After collecting the designated cookies, users are directed to an e-commerce site to place an order. This ad achieved a high interaction rate of 14.1%, with its fun and engaging gameplay being well-received by users.
Beyond fully customized ad formats, advertisers can also leverage APM’s extensive reach to ta on quality audiences globally, maximizing brand influence. Through our publisher growth platform, AnyManager, we’ve developed a network of over 1,700 web and app publishers across Asia, using first-party data to understand users’ interests and preferences, precisely targeting users for optimal exposure. By combining fully customizable interactive ads with a robust advertising ecosystem, brands can interact with consumers in an engaging and eye-catching way, achieving the best promotional outcomes.
Want to experience the allure of fully customized ads? Contact us today!
