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Publisher Insights: 2 Types of Crucial Tools That Can be Used to Optimize Reader Engagement Funnel

How to Maximize Revenue

When we talk about yield management and how to maximize revenue for publishers, basically it can refer to the formula below which contains some relevant elements.

Revenues: Overall KPI used to maximize Revenue

Ad Requests: The number of ads that are requested to the ad server so that ads can be displayed to users

Coverage: Percentage of ad requests that show at least one ad, coverage should be filled as much as possible

eCPM: ad performance metrics used to monitor revenue generated from ads on their site, at reasona

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AnyMind Group

Feb 24, 2022

4 trends that will shape e-commerce in Asia for 2022

In recent years, we have witnessed tremendous growth in the online commerce space, driven by the pandemic-induced behavioral shifts of consumers. With businesses having had two years to adapt to this accelerated digitalization, the landscape will likely shift again in 2022.

Greater consumer familiarity with online commerce means that businesses and the vendors serving this space can innovate - be it in improving the efficiency and effectiveness of their supply chain, developing enhanced user experiences across various customer touchpoints, or leverag

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AnyMind Group

Feb 10, 2022

AnyMind Times January 2022: New logos; Cola brand uses AnyLogi; influencer marketing trends for 2022

We opened the year with new logos for several of our products including AnyDigital, AnyCreator, AnyShop and TalentMind (now AnyTalent). AnyLogi’s first case study has also been published, along with an article on why (we think) AnyTag won the game-changing advertising technology award recently. Our MD of product growth, Purwa Jain, also penned some trends for 2022 for the creator economy, influencer marketing and influencer marketing technology.

We’ve got a bunch of other stuff that happened in January, including influencer marketing reports for the P

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Product Update

Influencer Marketing

Jan 21, 2022

Our take on why AnyTag was crowned “Game-changing Advertising Technology” at The Drum Awards for Digital Advertising APAC 2021

The key aspects of making an influencer marketing campaign successful include working with the right influencers, conveying the right messages, and properly measuring and evaluating the effectiveness of an influencer’s communication and the campaign as a whole. As the gold standard of influencer marketing in Asia, AnyTag provides marketers with an end-to-end influencer marketing tool - enabling users to easily discover, activate, manage, attribute and track influencer marketing campaigns.

Marketers can also run scalable influencer marketing campaigns

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Influencer Marketing

Jan 10, 2022

Key trends you ought to know for influencers, marketers and influencer marketing platforms in Asia for 2022

Written by Purwa Jain, Managing Director, Product Growth, AnyMind Group

2020’s industry predictions did not account for a pandemic that would change the way we work and live. Many of 2021’s predictions had the hope of life getting back to some form of normalcy during the year. In 2022, what we did not foresee two years ago has become accepted as the norm today. One thing is certain though: we have become a lot more resilient as an industry, as part of an ecosystem, and as individuals.

As all of us get our gears moving for another year, I’ve identif

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AnyMind Group

Dec 21, 2021

AnyMind Group’s 2021 year in review

Another year will pass once again and what a year it was for us here at AnyMind Group! Before we move into some of the key highlights for 2021, we’ll take a trip down memory lane, back to where it all started.

Going back slightly over five years to April 2016, the company comprised of just two aspiring founders with big ambitions who were operating out of a 10sqm space in Singapore.

In a short span of time, we’ve grown drastically to over 900 staff in 17 offices (or working-from-home) across 13 markets. During this time, six other companies have jo

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Publisher Growth

Dec 13, 2021

Publisher Insights: 2 Types of Crucial Tools That Can be Used to Optimize Reader Engagement Funnel

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AnyMind Group

Feb 24, 2022

4 trends that will shape e-commerce in Asia for 2022

AnyMind Times January 2022: New logos; Cola brand uses AnyLogi; influencer marketing trends for 2022

Blog

AnyMind Group

Feb 10, 2022

Our take on why AnyTag was crowned “Game-changing Advertising Technology” at The Drum Awards for Digital Advertising APAC 2021

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AnyMind Group

Nov 1, 2021

Blog

Publisher Insights: 2 Types of Crucial Tools That Can be Used to Optimize Reader Engagement Funnel

4 trends that will shape e-commerce in Asia for 2022

AnyMind Times January 2022: New logos; Cola brand uses AnyLogi; influencer marketing trends for 2022

Our take on why AnyTag was crowned “Game-changing Advertising Technology” at The Drum Awards for Digital Advertising APAC 2021

Key trends you ought to know for influencers, marketers and influencer marketing platforms in Asia for 2022

AnyMind Group’s 2021 year in review

Publisher Insights: 2 Types of Crucial Tools That Can be Used to Optimize Reader Engagement Funnel

4 trends that will shape e-commerce in Asia for 2022

AnyMind Times January 2022: New logos; Cola brand uses AnyLogi; influencer marketing trends for 2022

Our take on why AnyTag was crowned “Game-changing Advertising Technology” at The Drum Awards for Digital Advertising APAC 2021

Key trends you ought to know for influencers, marketers and influencer marketing platforms in Asia for 2022

AnyMind Group’s 2021 year in review

Publisher Insights: 2 Types of Crucial Tools That Can be Used to Optimize Reader Engagement Funnel

AnyMind Times – November 2021: Even pets are launching their own brands; Forbes JAPAN and Google Certified Publishing Partners; influencer apparel sold out in 15 minutes

A day in the life of…Deputy Head of Account Management, Thailand at AnyMind Group

A Day out of the office, let’s clean the beach together!

A day in the life of…Creator Development Executive, Vietnam at AnyMind Group

AnyMind Times – October 2021: AnyTag is crowned Game-Changing Advertising Technology; AnyMind Group and Kosuke Sogo now part of Endeavor network; Supply chain visualization; Publishers get social media analytics; and more news from around AnyMind!

12 Important Google Analytics Report Types To Improve Publishers Site Performance

Discover our new office in Vietnam

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