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MAT Insight Visit: AnyMind Group Opens Its Doors to Share Knowledge on Influencer Marketing and Owned Media, from Upper Funnel to Lower Funnel in the E-Commerce World

On June 26, our Thailand team, in collaboration with the Marketing Association of Thailand (MAT), organized an open house event to provide knowledge to e-commerce entrepreneurs on the topic "Influencer Marketing and Owned Media from Upper Funnel to Lower Funnel in the E-Commerce World."

Siwat Vilassakdanont, Managing Director of Thailand and the Philippines, AnyMind Group, opened the event and shared insights on integrating modern technology with marketing strategies. He also introduced an overview of AnyMind Group’s offerings.

The event was filled wit

Blog

Publisher Growth

Jul 23, 2024

Unveiling AnyManager SDK: Revolutionizing Ad Monetization for Mobile App Publishers

The Pain Points of Ad Network SDK Implementation

Mobile app publishers face myriad challenges when it comes to monetizing their apps effectively. One of the most cumbersome tasks is the implementation and cohesion of multiple ad network SDKs. This process is not only time-consuming but also requires technical expertise that some publishers simply do not possess. According to feedback from our publisher partners, over 40% of app publishers cite SDK integration as a major pain point, often leading to delayed launches and suboptimal revenue generation. R

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Digital Marketing

Jul 23, 2024

Exploring Addressable Marketing at Dentsu DECODE from AnyMind Group’s Perspective

On July 4th, AnyMind Group had the opportunity to be one of the sponsors at the Dentsu DECODE Accessibility event. The event was held under the theme "Panel Discussion: Addressable Marketing In Action" and featured a session titled "How to Make Use of Targeted Advertising to Create Maximum Business Impact." The session discussed methods for targeted advertising to drive business growth. Representatives from various sectors, including companies from different industries, media, and agencies, participated to share their perspectives and experiences.

Rea

Blog

AnyMind Group

Jul 15, 2024

AnyMind Group X Top Thai Creators from Over 50 Channels Celebrate Success at Creator Face Up!

The recent Creator FaceUp event highlighted the strong network of creators that AnyMind Group's Creator Growth team in Thailand nurtures and supports. This initiative aids the growth of creators and influencers not only in Thailand but also across other Southeast Asian countries.

The event was held under the theme "Into the Greek Golden Time," where over 50 creator channels, totaling nearly 100 participants, fully embraced the roles of Greek and Roman gods, competing with one another in a lively manner. The event provided a platform for creators

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AnyMind Group

May 20, 2024

Arche Digital’s founder visits our Tokyo office!

Steven Tan, the founder of Arche Digital - a company that we announced plans to acquire in March this year - recently visited our Tokyo office! We held a meet-up with the team, here’s a recap!

First up, Kosuke Sogo, CEO of AnyMind Group, who flew into Tokyo to welcome Steven, shared about the purpose of AnyMind's M&A activities, the background of this particular M&A, and the synergies expected from the collaboration between Arche Digital and AnyMind.

Next, Steven introduced himself and dived into an introduction of Arche Digital’s busine

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AnyMind Group

May 8, 2024

AnyMind Group takes home an award at Hashtag Asia Awards 2024

We are thrilled to announce that AnyMind Group has won the prestigious Silver Award for Best Campaign by a Nano-Influencer at the Hashtag Asia Awards for 2024!

This recognition was given to an influencer marketing campaign that Hong Kong-based microbiome research company, GenieBiome, ran for their brand, G-NiiB. G-NiiB tapped on AnyMind Group’s AnyTag platform and consulting services to ensure their influencer marketing campaign achieved success.

"This achievement is a testament to the collaborative efforts and the effectiveness of our AnyTag platf

Feb 19, 2024

Blog

MAT Insight Visit: AnyMind Group Opens Its Doors to Share Knowledge on Influencer Marketing and Owned Media, from Upper Funnel to Lower Funnel in the E-Commerce World

Unveiling AnyManager SDK: Revolutionizing Ad Monetization for Mobile App Publishers

Exploring Addressable Marketing at Dentsu DECODE from AnyMind Group’s Perspective

AnyMind Group X Top Thai Creators from Over 50 Channels Celebrate Success at Creator Face Up!

Arche Digital’s founder visits our Tokyo office!

AnyMind Group takes home an award at Hashtag Asia Awards 2024

Unveiling AnyManager SDK: Revolutionizing Ad Monetization for Mobile App Publishers

Exploring Addressable Marketing at Dentsu DECODE from AnyMind Group’s Perspective

AnyMind Group X Top Thai Creators from Over 50 Channels Celebrate Success at Creator Face Up!

Arche Digital’s founder visits our Tokyo office!

AnyMind Group takes home an award at Hashtag Asia Awards 2024

AnyMind Group x Campfire Tribe Second Annual Fan Group Camping

The global mindset and appeal of AnyMind Group – our Taiwan and South Korea leaders share more

[CEO blog] Our AnyMind Journey after 8 years and a peek into the future

AnyMind’s 8th birthday: Charting the path to hypergrowth – highlighting six individuals who have grown rapidly with the company

AnyMind, Google, Adjust and WiseSight: Helping app publishers in Thailand maximize their potential through user acquisition and monetization

Navigating Change: Google Ads move to real-time bidding for apps

Unpacking BPaaS with AnyMind Group

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