AnyMind Group (Thailand), led by CEO and co-founder Kosuke Sogo, Managing Director for Thailand and the Philippines, Siwat Vilassakdanont, hosted an insightful event exploring the transformative impact of artificial intelligence (AI) on marketing and e-commerce.

The event was further enriched by the participation of our esteemed partner Hakuhodo, led by Chann Pongthorn Na Thalang, Executive Advisor of Hakuhodo Bangkok and team. Together with our team, this event underscored the vast potential of AI and advanced technologies in reshaping digital marketing strategies, app advertising, and e-commerce solutions.

The event featured a range of discussions focusing on the integration of AI into various aspects of marketing. One key presentation was by Umamon Siriluksanaporn (Cherry), Vice President of Influencer Marketing and POKKT, Thailand, at AnyMind Group. Cherry presented on the topic: “AI in Influencer Marketing: Trends 2025,” highlighting how AI-driven platforms like AnyTag are revolutionizing the influencer marketing landscape. AnyTag offers a comprehensive platform for influencer strategy, execution, monitoring, and measurement, enhancing the efficiency of influencer campaigns.

Umamon outlined several key AI-driven features that significantly improve influencer marketing efforts:
- Enhanced Search and Discovery: AI-driven content analysis enables precise influencer targeting and automatic categorization, streamlining the process.
- Streamlined Campaign Management: AI-generated briefs and captions save time and ensure consistency, while personalized content aligns with the unique styles of influencers.
- KOL Optimization Tools:AI automates performance ranking, suggesting the most effective content for buyout, thus enhancing campaign impact.
- Workflow Improvements: AI enhances influencer selection precision, tailors briefs, and optimizes audience engagement to ensure the right influencers are chosen for campaign goals.
Furthermore, Umamon shared insights on the shifting trends in influencer marketing, particularly in the context of collaboration among influencers, fandom building, and the growing importance of niche and subculture content. As influencers increasingly focus on creating strong, loyal fan bases, their ability to engage audiences in both online and offline spaces is becoming crucial. The discussion also highlighted the emergence of diverse influencers, including micro-influencers and silver influencers, who are gaining traction across various platforms.
The event also featured a panel discussion on social media platform updates, led by Krittaporn Nutchakittikarn (Mild), Social Media Management Manager, Thailand, at AnyMind Group, and Khajornsak Sorithirunkul (Popeye), Media Planning Manager, Thailand, at AnyMind Group. The panel examined key trends in paid media and influencer marketing, emphasizing the importance of data-driven, personalized marketing strategies. They shared updates across major platforms like Facebook, Google, TikTok, and YouTube, highlighting the advancements in tools like Automated Creative Testing, Predictive Insights, and Symphony Creative Suite.
In addition, the panel touched upon the growing trend of zero-click content and thematic content planning for 2025. This trend aligns with consumer demand for instant value and content that reflects a brand’s identity across multiple platforms. AI integration in content creation was also discussed, with a focus on how AI can help brands maintain consistent messaging, optimize SEO, and deliver personalized content to segmented audiences.

Later in the event, Supakan Ketchoo (Boo), Deputy Head of POKKT, Thailand, at AnyMind Group, discussed AI’s role in shaping mobile apps and web advertising. POKKT’s innovative solutions were showcased, particularly the use of AI in rich media to analyze skin conditions and recommend suitable products, as well as the development of AI tools that scan and recommend upgrades for household products. These advancements are part of a broader push to optimize mobile app advertising by using AI to enhance user experiences and drive better conversion rates.
Nuarl Namsirilert (Rleaf), Deputy Head of POKKT-Performance, Thailand, at AnyMind Group, also shared insights on the power of AI and big data in optimizing mobile app advertising. By leveraging audience cohorts and AI-powered optimizers, AnyMind Group helps brands improve efficiency and drive better results for their campaigns. Through case studies, it was shown how brands in sectors like banking and e-commerce have benefited from POKKT’s AI-powered solutions, achieving up to 30% lower costs in key performance indicators such as cost per registration and cost per acquisition.
Finally, Korakan Yamsattham (Game), Deputy Head of D2C-EC Enablement and Affiliate Business, Thailand, at AnyMind Group, explored the role of AI in live commerce. AI livestreaming platforms like AnyLive are transforming the e-commerce landscape by allowing brands to conduct live streams around the clock, with AI-generated avatars that can interact with audiences and answer queries in real-time. This technology allows brands to engage customers even during off-peak hours, increasing conversion rates and sales opportunities.
The event provided a comprehensive overview of how AI is reshaping marketing, influencer strategies, and e-commerce. The discussions emphasized the importance of innovation, collaboration, and leveraging advanced technologies like AI to create more efficient, personalized, and impactful marketing campaigns. AnyMind Group continues to be at the forefront of these developments, empowering brands to stay ahead in the ever-evolving digital landscape.