Blog

AnyMind Group’s First Cross-Region Xiaohongshu Seminar

We would like to extend our heartfelt thanks to all the attendees who joined the Cross-Region Xiaohongshu Seminar last week, organized by our Hong Kong and ENGAWA teams in Japan.

Key Highlights from the Seminar

Xiaohongshu Market Trends: Japan Viewed Through China’s Lens

Xiaohongshu shared exclusive insights into the growing interest in Japanese brands and culture among Chinese consumers. The seminar highlighted exciting opportunities in the beauty, travel, and lifestyle sectors.

Platform Rules and Compliance

We conducted an in-depth se

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E-commerce & D2C

Dec 5, 2024

The convergence of content and e-commerce

E-commerce is evolving, and at its forefront is live-commerce, a trend that blends shopping with entertainment. Unlike traditional online shopping, live commerce plus e-commerce transforms the experience into something engaging, interactive, and fun. Popularized by platforms like TikTok Shop, Taobao Live, and Instagram Live, this approach has quickly become a cornerstone of modern consumer behavior.

What is Live Commerce?

Live Commerce seamlessly integrates content creation with commerce. Instead of static product listings or conventional ads, brands

Blog

Nov 28, 2024

Making a Difference, One Step at a Time: AnyMind Group’s CSR Initiative in Singapore

At AnyMind Group, we believe in giving back to the communities we operate in, and last week, our Singapore office showcased this commitment through an inspiring door-to-door rice distribution effort. This annual Corporate Social Responsibility (CSR) activity brought together teamwork, compassion, and innovative thinking to make a tangible impact on the lives of beneficiaries.

Walking the Extra Mile – Literally

The journey began in October, when our team took to the streets, parks, and treadmills, clocking in their steps for a meaningful cause. Every

Blog

AnyMind Group

Nov 27, 2024

Streaming into the future of e-commerce: Where AI and shoppertainment converge

On November 19, 2024, AnyMind Group, in partnership with TikTok Vietnam, hosted a conference titled "Streaming into the Future of eCommerce: Where AI and Shoppertainment Converge." The event brought together industry leaders, brands, and digital pioneers to explore how emerging technologies and trends are shaping the future of online shopping in Vietnam.

A Look into Vietnam's E-commerce Landscape

Vietnam’s e-commerce sector is booming, driven by strong growth in mobile payment, with electronics and fashion leading spending categories. Alok Bhut

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E-commerce & D2C

Nov 27, 2024

Scaling Up Live Commerce with Influencer Networks

Live commerce is revolutionizing online shopping by blending real-time interaction with instant purchasing. For brands eager to tap into this trend, leveraging influencer networks can be a strategic move. These networks provide a structured platform, connecting brands with a wide range of influencers and streamlining the complexities of live commerce campaigns.

Access to Diverse Influencers

Influencer networks offer brands immediate access to a large pool of partners, including niche influencers, content creators, and deal promoters. Niche influencer

Blog

Publisher Growth

Nov 22, 2024

Unlock Global Success with Localization and Regional App Marketing for Effective User Acquisition

Written by Ms. Nahia Doan

Platform Operations Manager, AnyMind Group

Nahia has over three years of experience in the programmatic ad industry, specializing in publisher-based strategies for mobile gaming apps. With a strong focus on monetization, she excels in crafting innovative strategies that maximize revenue and enhance app performance. Her expertise in leveraging data-driven insights ensures optimal results and sustainable growth for clients' applications.

Introduction of Global A