Our Thailand team, led by Siwat Vilassakdanont, Managing Director of Thailand and Philippines, AnyMind Group, had the honor of sharing valuable insights on AI-driven marketing at DAAT DAY 2024!
At the DAAT DAY 2024 stage, we presented on “AI-Driven Marketing: Building Smart Campaigns That Drive Meaningful Engagement and Maximize ROI,” highlighting AI’s role in creating marketing campaigns that reach target audiences with greater precision, saving resources, and boosting consumer engagement!
During his speech, he highlighted the how AI-Driven Marketing is Transforming Thai Consumer Behavior
Recent data shows that:
- 75% of Thai consumers expect more personalized offerings from brands (Rising Demand for Personalization)
- 60% of consumers prefer using chatbots for inquiries over talking to a person.
This reflects how AI technology helps brands deliver customer service that meets the needs of today’s consumers.
The Benefits of AI-driven marketing
- Increased Efficiency: Reduce costs and optimize resource usage.
- Enhanced Effectiveness: Achieve marketing goals faster and more accurately.
- Higher Engagement: Strengthen consumers’ connections with the brand.
AI Enhancing AnyMind’s Platforms for Efficient Marketing
At AnyMind, we offer a variety of platforms designed to meet the needs of e-commerce brands, agencies, media publishers, and creators. Let’s explore how AI plays a role in each of our solutions and platforms:
1. Precision Influencer Marketing Solutions on the AnyTag Platform with AI
- AI Search: Finds suitable influencers for campaigns based on content and style, eliminating the reliance on potentially error-prone manual categorization.
- AI Caption Creation: Provides initial caption suggestions for influencers based on briefs, making post creation simpler and more targeted.
2. Digital Marketing Solutions via Websites and Mobile Applications with AI
- AI Creative Innovation: Generates rich media ads tailored to target audiences, increasing viewer engagement and reducing advertising costs.
- AI Performance Optimization: Analyzes user behavior data to enhance ad performance and boost conversion rates.
3.AnyManager: Driving Traffic Through Websites and Applications
- AI-based Short-form Video Generation: Creates video content from articles for distribution on social media platforms without needing a production team, increasing visitor numbers and time spent on the site.
4. AnyLive & AnyX: E-commerce Marketing Through Live Streaming
- AI Live Streaming (AnyLive): Enables brands to conduct 24/7 live streaming powered by AI, answering audience questions in real-time to reduce costs and maximize sales.
- AnyX GenAI Analysis: Provides in-depth analysis of product reviews, offering brands insights into customer needs to effectively refine products and marketing strategies.
To sum up, Integrating AI into marketing not only helps reduce costs but also enhances the precision of campaign creation, improves target audience reach, and significantly increases engagement. AnyMind Group is ready to deliver AI technology and marketing innovations that meet the demands of clients in the digital age, ensuring they stay ahead in an ever-evolving market.
