Case Study

Kaspersky Achieves 40% Reach Rate and Store Visits with AnyMind’s Data-Led Influencer Marketing

Kaspersky is a global cybersecurity company dedicated to building a safer world through innovative technologies. Beyond traditional antivirus software, the brand aims to create a secure and sustainable future where users can safely enjoy the full benefits of digital connectivity without the constant threat of cybercrime. In March 2026, Kaspersky partnered with AnyMind Group to execute a strategic influencer marketing campaign in Singapore designed to humanize the complex landscape of digital security. The primary challenge addressed was the common con