Vietnam’s consumer journey has shifted from a linear path to a multi-dimensional network of touchpoints, from social media to marketplaces and live commerce. Brands that embrace this shift will unlock stronger growth opportunities.
Our latest report, Vietnam Digital Landscape 2025, is your essential guide to navigating this new era with confidence. We combine exclusive first-party data with consumer surveys to provide a clear view of shifting consumer behavior. You’ll gain the insights needed to turn digital complexity into a competitive advantage.
What you’ll find inside the report:
- A New Shopping Journey: The traditional marketing funnel is now obsolete. Our findings reveal a non-linear shopping journey where consumers move seamlessly between social media, marketplaces, direct-to-consumer sites, and live commerce.
- The Power of Video: Video ads are not just a trend, they are the highest-performing format for influencing purchases, with a significant lead over all other ad types. The report provides a clear view of their impact across awareness, consideration, and conversion.
- Influencers Drive Discovery: Brands can no longer ignore the power of creators. The data shows that short videos created by influencers are the most effective content for brand discovery, positively impacting over 60% of consumers.
- Strategic Timing and Placement: This report gives you the data you need to optimize your ad spend. Discover the peak engagement periods and the most effective ad placements to drive conversions.
Why does this report matter to you?
Vietnam is one of the fastest-growing digital economies in Southeast Asia. Understanding these consumer shifts now is critical for success.
Get your free copy of the Vietnam Digital Landscape 2025 Report today to gain the insights you need to succeed in Vietnam’s new digital era.
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