D2C fragrance brand re.L’aube to open first pop-up store in Nagoya

AnyMind Group, an end-to-end commerce enablement company, has today announced that direct-to-consumer (D2C) fragrance brand, re.L’aube, will open its first pop-up store at the Mindful Beauty Fes at Takashimaya Gate Tower Mall in Nagoya, Japan. The store will be activated from 1 March 2023 to 5 March 2023.

Re.L’aube is a fragrance brand created by Japanese model, actress and radio personality Miyako Takayama, and is based on the concept of healing the body and mind whilst enhancing the quality of life through scent.

Two types of fragrances will be available at the pop-up store, along with the brand’s reed diffuser product “Où.” The two types of fragrances are a morning fragrance based on the concept of Opaline, and a night fragrance based on the concept of Hyacinthe.

For more information about the pop-up store, here.