AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced that it has supported Thai actress, Ploy Chidjun, to grow her YouTube subscriber base from 400,000 to over 2.7 million, with a pivotal period seeing growth from 400,000 to 1 million subscribers within just one year, and cumulative views doubling from 230 million to 535 million in 2022.
Over a six-year period, Chidjun also partnered with AnyMind Group on various influencer marketing campaigns across her social media platforms, including Instagram (where she has over 2 million followers) and TikTok (where she has close to 5 million followers). As an AnyCreator user, Chidjun is able to tap on a platform that enables her to easily track performance and analytics across her social media platforms. On the flip side, marketers can leverage AnyTag to collaborate with Chidjun for their marketing campaigns.
On YouTube, the significant growth trajectory for MomMe Chidjun, Ploy Chidjun’s YouTube channel, known for its engaging lifestyle and family content, was largely fueled by a strategic initiative spearheaded by AnyMind Group to leverage YouTube Shorts. Recognizing the emerging trend of short-form video content, AnyMind Group strategically brought MomMe Chidjun’s viral “moral drama” content from TikTok to YouTube Shorts, meticulously monitoring audience reception and optimizing visibility through AnyCreator. This innovative approach led to MomMe Chidjun securing 3rd runner-up in the YouTube Shorts Creators Award in Thailand in 2021.
Kiatisak Watcharapruk, Managing Director of Creator Growth, AnyMind Group, said: “Our journey with MomMe Chidjun has been a true testament to the power of strategic partnership and adaptable content strategies. We are incredibly proud to have supported Ploy Chidjun in building such a successful and beloved channel, reaching millions of viewers with authentic and engaging content.”
Beyond the initial success with YouTube Shorts, AnyMind Group implemented a “Full-funnel Solution Project” to ensure sustainable growth amidst increasing competition. This comprehensive approach, rooted in detailed backend analytics on AnyTag and creator-centric storytelling, led to the development of new programs and continued optimization of existing content to resonate deeply with the target audience.
AnyMind Group is a YouTube Certified Partner, and offers a wide range of solutions designed to empower creators for sustainable growth across various platforms. In addition, AnyMind is also integrating AI-powered capabilities across its platforms, delivering faster, smarter and more scalable solutions to accelerate the growth of creators, including:
- AnyCreator: Platform designed for influencers and content creators and provides detailed cross-channel analytics and brand collaboration opportunities.
- Content Planning: Data-driven content brainstorming and monetization strategies.
- Full-Service Production: End-to-end support from ideation to posting.
- Channel and Video Optimization: Maximizing discoverability and engagement.
- Creator Networking: Facilitating collaborations to expand audience reach.
- Sponsor Management: End-to-end brand partnership and revenue generation.
AnyMind Group continues to provide ongoing support to MomMe Chidjun and Ploy Chidjun, enabling further growth and engagement with audiences through innovative technology and hands-on collaboration.
