AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a proprietary web-based video player AnyManager Video Player, along with ad serving for AnyManager Video Player and text-to-video conversion functionalities on AnyManager, AnyMind’s publisher growth platform.
To help publishers quickly capitalize on the increased consumption and availability of video content, the new offerings are designed to be easily implemented and mindful of limitations around video production resources.
The AnyManager Video Player is a no-code video player that can be delivered on websites through existing AnyManager Tag Service implementations. AnyManager Tag Service is a single line of code that funnels advertising demand from over 150 demand partners.
The AnyManager Video Player can be displayed to desktop and mobile web users in three ways. These include:
- Static positioning: The video player remains fixed in one place and doesn’t move as the user scrolls on the page.
- Top placement: As the user scrolls, the video player minimizes to the top of the screen and stays visible.
- Bottom corner placement: As the user scrolls, the video player minimizes and appears in either the bottom-left or bottom-right corner of the screen and remains visible.
Content delivery to the AnyManager Video Player is done from the AnyManager platform, and publishers can choose to upload their own video content, select and pipe in video content directly from their YouTube channel, or leverage the newly launched video creation feature to create video content. In-stream video advertisements can also be layered on delivered video content to provide publishers with an additional revenue stream, in addition to existing advertising setups.
To minimize the resources required to produce video content, the new video creation feature on AnyManager enables publishers to easily create video content by inserting a URL to their published article. The content of the linked article is then turned into video content that publishers can deliver to users through the AnyManager Video Player.
On the launch of this new set of offerings on AnyManager, Hitoshi Maruyama, Managing Director of Publisher Growth, AnyMind Group, said: “We’re always looking for new ways to help publishers expand their revenue streams and grow, and with the AnyManager Video Player and video creation functionalities, publishers can now easily unlock a new monetization opportunity through video content without requiring high levels of resource investment.”
AnyManager is a platform used by over 1,600 web and mobile app publishers across the APAC region, with features including a comprehensive analytics suite, monetization optimization, and content implementation such as HTML5 games and video content.
