AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer industries, has today announced the successful joint-implementation of digital-out-of-home (DOOH) advertising in Haneda Airport in Tokyo, Japan.
Together with All Nippon Airways Trading Co., Ltd, a subsidiary of Japanese airline, All Nippon Airways, AnyMind Group has added DOOH advertising capabilities to digital signboards in Terminal 2 of Haneda Airport in Tokyo. These digital signboards are situated along travellators, walkways in the airport concourse and near waiting areas.
The new DOOH system includes a camera above a digital signboard that leverages on computer vision to understand human traffic to determine advertisement viewability and non-personally identifiable audience data for gender, age and expression attributes.
This information is used to alternate and deliver advertising creatives along with measuring advertising effectiveness, providing more relevant advertising based on audience demographics. Additionally, to protect the privacy of individuals, video from the camera is not transferred into the storage server, and only text-based attributes are processed.
Kosuke Sogo, CEO and co-founder of AnyMind Group said: “We are excited to implement our technology in one of the world’s best airports. Having developed our DOOH business in Southeast Asia, we are now ready to scale this technology into Japan and other markets around the world. Through our span of businesses and products, we are now moving closer towards a more seamless way of bridging offline to online advertising, and provide users with more valuable content.”
Apart from Haneda Airport, AnyMind Group also has partnerships for DOOH advertising with VGI in Thailand for digital signboards in train stations, residential and commercial buildings and along streets, and Really in Singapore for digital signboards in residential buildings.