AnyMind Group, an end-to-end commerce enablement company, has today announced that the company has supported Gishi, a member of popular Japanese YouTube trio Banbanzai, to create and launch a collection of his street-style apparel brand GISHER, in collaboration with L.H.P, a popular select store in Japan. The product will be available on the official online store at 9 PM (Japan Standard Time) from 21 March 2022. The brand will activate a pop-up event at L.H.P store in Harajuku for three days from 19 to 21 March 2022.
GISHER is a street-style apparel brand produced by Gishi and features fashionable wear that can be worn to bring out a casual look regardless of gender, age, or occasion. In collaboration with L.H.P, a popular select store that offers many famous brands from Japan and abroad, GISHER will launch the limited-quantity collaborated product “L.H.P × GISHER JERSEY”. Gishi tapped on AnyMind Group’s platforms for planning, design, production, e-commerce, and logistics, conversational commerce including AnyFactory, AnyShop, AnyLogi, and AnyChat. The pop-up store “GISHER × L.H.P × NO NAME” which will be activated to commemorate the item launch, will sell not only the “L.H.P” collaboration products but also the other products of “GISHER” including the popular logo hoodies and logo T-shirts, which sold out immediately after launch.
Product lineup
●L.H.P × GISHER JERSEY TOPS
Price：¥11,000（tax inclusived）/ Color: BLACK・BROWN/ Size: S・M The GISHER brand logo is embroidered at the neck. It has a full zip and two-tone coloring. The set-up allows for on/off wear.
●L.H.P × GISHER JERSEY BOTTOMS
Price：¥9,000（tax inclusived）/ Color: BLACK・BROWN/ Size: S・M The letters GISHER and the brand logo mark are decorated on the sideline. The feet are ribbed. These can be worn with tops.
Comments by Gishi
GISHER is a brand that I, myself, “want to wear! I started this project with the idea of providing clothes that my fans, as well as many young people of my generation, can wear to express themselves cutely and coolly and to enjoy fashion more. I want to create a brand that will delight all of my fans, both those who have supported me for a long time and those who have just recently discovered me! I’m really looking forward to seeing you all at the pop-up with L.H.P!
■About GISHER
Launched in September 2021, GISHER is a street apparel brand entirely produced by Gishi. The brand focuses on fashion items that Gishi himself truly wants to wear. The lineup includes hoodies, sweatshirts, T-shirts, and other fashionable items that can be worn fashionably on the street, as well as items that can be worn casually as one-mile wear, making it easy for anyone to enjoy fashion regardless of gender, age, or scene. Official online store ：https://gisher.store/
■About L.H.P
L.H.P is a select store and original brand produced by Ueno Shokai. The store is based on the three keywords of “new,” “strange,” and “sharp”. The store carries many high-end domestic and international brands such as Raf Simons, Balenciaga, and Nike. Official online store: https://www.lhp-japan.com/
■About Gishi
A member of Banbanzai, a popular Japanese YouTuber group consisting of Gishi, Miyu, and Luna. His personal channel, “Gishi dakedesu” boasts 110,000 channel subscribers, which mainly works on projects with the members of Banbanzai and other YouTubers. He is also a member of “Winner’s,” a soccer team composed of YouTubers. In September 2021, he produced and launched his own apparel brand “GISHER”. YouTube : https://www.youtube.com/channel/UCrxOjbi4xKHTnkoqKzPvL0Q/videos
■About Banbanzai
A popular YouTuber with three members, Gishi, Miyu, and Luna. They are active mainly on TikTok and YouTube, and boasts 1.9 million subscribers to their official YouTube channel. The friendship between the three, their visual appeal, and their surprise projects are rapidly gaining popularity, especially among junior high and high school students. In December 2021, the group’s first style book was released. In the “Trend Ranking for the Second Half of 2021 – Popular YouTuber Category” sponsored by the Z Research Institute for Generation Z, they were ranked 6th as Banbanzai. Also selected by memedays, a research institute for social networking trends and Generation Z insights, as a trending word predictor for teens in 2022! YouTube ：https://www.youtube.com/channel/UCBKqbSl9bK_ln9zZ-C5rP0Q/featured TikTok ： https://www.tiktok.com/@banbanzai__
