AnyMind Group, a brand enablement platform for businesses, marketers, influencers, and publishers, has today announced the signing of a business alliance agreement with PlariTown, Inc. (hereinafter PlariTown), a subsidiary of Sumitomo Mitsui Financial Group, Inc. (hereinafter collectively referred to as SMBC Group), to promote the digitization of businesses.
As part of this business alliance and partnership in the digital platform business for corporations, PlariTown customers can now leverage the management consulting resources of SMBC Group, which has a nationwide base of corporate customers, and various platforms from AnyMind Group which provides solutions for influencers and their brands, other individuals, as well as media and businesses.
In recent years, e-commerce and direct-to-consumer trends have continued to grow as people spend more time at home due to rapid changes in society. At the same time, due to a lack of know-how and resources, there are many companies in Japan that are interested in developing e-commerce and direct-to-consumer capabilities but are hesitant to do so. In order to solve these problems, AnyMind Group will contribute to strengthening the competitiveness of PlariTown customers by providing our comprehensive solutions for e-commerce enablement, manufacturing, marketing and logistics across local and international.
Through AnyMind Group, PlariTown customers will be supported by providing the following software as well as vertical expertise from professionals in AnyMind Group:
AnyManager, a one-stop platform for publishers and e-commerce businesses ranging from advertising monetization to UX improvement; AnyShop for e-commerce enablement on owned e-commerce channels and e-commerce marketplaces; AnyLogi for logistics management that provides users with management for products, payment confirmations, warehousing, storage, shipping and delivery both in domestic markets and international markets, enabling greater growth for small and medium-sized businesses; AnyTag for data-driven influencer marketing and social media analytics
As a digital solution provider, PlariTown will continue its efforts with SMBC Group to solve complex social issues, meet a wide range of customers’ diversified business challenges and needs, and contribute to the development of domestic industries.
Ryo Namiki, President, PlariTown Inc., said: “It is a great honor for us to form a partnership with AnyMind Group in Japan, and we are looking forward to new developments with PlariTown. AnyMind Group’s range of solutions in the direct-to-consumer space is essential for any business today. With the introduction of PlariTown’s services, both companies will work hand in hand to strongly promote PlariTown so that it can help solve a wider range of customer issues.”