News

AnyMind Group signs agreement with TikTok in Japan

AnyMind Group, a company that develops and provides technology and solutions for influencers, marketers, publishers and business owners, has today signed an agreement with short-form video platform TikTok, for the Japan market.

Through this agreement, AnyMind Group can now strengthen efforts to train TikTok creators in developing content for the TikTok platform, and strengthen AnyMind Group’s expertise in helping businesses and local governments in Japan in using the TikTok platform.

■Enhanced support for influencers including audience growth and launc

Blog

Digital Marketing

Dec 23, 2020

What can marketers look forward to in 2021

Many of us would hold back from making predictions for 2021, just because of how the year 2020 turned out. At the start of the year, I could not have predicted that I would have the chance to spend every night with my family for eight months, which has been rare since Sogo and I started the business back in 2016.

However, there are several key trends around Asia that deserve more attention from marketers, and there are even more opportunities to capitalise for brand and business growth.

One of our values is to “Be Bold”, and I’ll be bold by making some

Blog

AnyMind Group

Dec 18, 2020

AnyMind Group’s 2020 in summary

What a year 2020 was! We’re wrapping up the year with a chronological summary of happenings across AnyMind Group.

AnyMind acquires Japan-based influencer network GROVE

GROVE gave us an added presence in Japan, including 150 exclusive creators and 750 registered creators (at that time). We also spoke to both founders about what went down during the acquisition!

Addition of US$26.4m funding, expansion into D2C through investment in LÝFT

LÝFT is a business that produces and sells branded merchandise through online commerce. This signalled our first

Report

Influencer Marketing

Dec 17, 2020

Download: AnyMind Group’s beauty influencer report for the Philippines

Gain access to bite-sized social media influencer marketing insights for the third-largest influencer vertical in the Philippines, beauty influencers. The report covers social influencers from end users, nano-influencers, micro-influencers, macro-influencers and top stars, across Facebook, Instagram, YouTube and Twitter.

Find out the social media platforms most-used by influencers in the beauty influencer vertical in the Philippines, influencer category breakdown, influencer breakdown by gender, and median engagement rates by social media platform.

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Case Study

E-commerce & D2C

Dec 10, 2020

AnyMind Group empowers fashion model, MALIA, to launch luxury children’s apparel brand FLECT

In December 2020, AnyMind Group helped fashion model MALIA to launch her D2C children's apparel brand, FLECT. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer's original style imprinted onto each product.

With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind Group was able to equip MALIA with the right business infrast

Report

Influencer Marketing

Dec 10, 2020

Download: AnyMind Group’s fashion & lifestyle influencer report for the Philippines

Gain access to bite-sized social media influencer marketing insights for the largest influencer vertical in the Philippines, fashion & lifestyle influencers. The report covers social influencers from end users, nano-influencers, micro-influencers, macro-influencers and top stars, across Facebook, Instagram, YouTube and Twitter.

Find out the social media platforms most-used by influencers in the fashion & lifestyle influencer vertical for the Philippines, influencer category breakdown, influencer breakdown by gender, and median engagement rates b

Dec 1, 2020

News

AnyMind Group signs agreement with TikTok in Japan

What can marketers look forward to in 2021

AnyMind Group’s 2020 in summary

Download: AnyMind Group’s beauty influencer report for the Philippines

AnyMind Group empowers fashion model, MALIA, to launch luxury children’s apparel brand FLECT

Download: AnyMind Group’s fashion & lifestyle influencer report for the Philippines

What can marketers look forward to in 2021

AnyMind Group’s 2020 in summary

Download: AnyMind Group’s beauty influencer report for the Philippines

AnyMind Group empowers fashion model, MALIA, to launch luxury children’s apparel brand FLECT

Download: AnyMind Group’s fashion & lifestyle influencer report for the Philippines

AnyMind Group empowers fashion model, MALIA, to launch luxury children’s apparel brand FLECT

Download: AnyMind Group’s beauty influencer report for Hong Kong

AnyMind Group empowers Japanese influencer Futeko to launch her D2C cosmetics brand, Blair

AnyMind Group empowers Japanese influencer Futeko to launch her D2C cosmetics brand, Blair

Download: AnyMind Group’s beauty influencer vertical report for Hong Kong

Webinar: Building the Opportunity of Digital Transformation for Local News Publishers

Download: AnyMind Group’s fashion & lifestyle influencer vertical report for Hong Kong

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