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LÝFT to launch protein supplement line

Limited edition strawberry flavor will go on sale from 28 May 2021 at

LÝFT Official Store : :

AnyMind Group, a brand enablement platform that provides technology and solutions for influencers, marketers, publishers and business owners, has today announced that D2C fitness brand, LÝFT, which AnyMind Group had invested in, is launching a new nutritional product line, LÝFT Nutrition Protein. The first product is a strawberry-flavored protein supplement, Ichigo Ole, that is available just for a limited time and will go on sale on 28 May 20221, on the LÝFT official online store.

About the LÝFT Nutrition Protein product line
The LÝFT Nutrition Protein line consists of high-performance products with the industry’s highest level of protein content (based on LÝFT’s own research) and is a why protein product that is created with a focus on taste and affordability for continuous daily use. This product can be consumed by people who work out on a regular basis or is interested in bodybuilding and other fitness-related activities.

About LÝFT Nutrition Protein – Ichigo Ole
This limited-edition strawberry flavor protein supplement is designed for maximum taste. It has the deep richness of milk, paired with mild sweetness, resulting in a flavor that is nostalgic and soothing. The protein supplement contains 88.83% protein content (as per anhydrous product).

The protein supplement can be mixed just with water, but tastes even richer with milk.

Product information

Product name: LÝFT Nutrition Protein – Ichigo Ole
Content: 1kg
Country of origin: Japan
Retail price: ¥5,300 (excluding tax)
Launch date and time: Friday, 28 May 2021, 19:00 hrs

Nutritional information (per 30g serving)
Energy: 112 kcal
Protein: 25.4 g
Fat: 0.6g
Carbohydrates: 1.5g 
Sodium: 0.1g
Protein content: 88.83% (as per anhydrous product) 
Whey raw material origin: Germany

About the LÝFT Nutrition Protein Instagram and Twitter campaign
To mark the launch of this product line, LÝFT will be conducting a LÝFT Nutrition Protein trial set giveaway on Instagram and Twitter. More details can be found on the LÝFT website.

*This is a promotional image, actual contents may differ from those in the trial set.

Edward Kato, CEO of LÝFT said: “I launched LÝFT with the hope of spreading fitness to the world. Thanks to the support of our customers, our apparel products are already being used by many people as training wear for working out, athleisure wear and everyday wear. We are pleased to launch the LÝFT Nutrition Protein line, starting with a limited-edition flavor that exemplifies our attention to taste, drinkability and solubility. Although the quantity is limited, I hope that you’ll grasp this opportunity to try it out. We will continue to provide fitness-related products to boost the fitness industry.

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