Press Release
E-commerce & D2C
Nov 19, 2023
Yuki Otake, Designer launches D2C Apparel Brand “VI E DIT” with AnyMind Group
AnyMind Group, a technology company for the business supply chain, has today announced that Yuki Otake, a designer, has launched his own direct-to-consumer unisex apparel brand, VI E DIT. Sales commence on November 19, 2023, at 19:00 on ZOZOTOWN. In celebration of the launch, a limited two-day pop-up store will be held in Harajuku, Tokyo, from December 9th (Saturday) to 10th (Sunday).
Yuki is taking a hands-on approach to spearheading the brand project, overseeing everything from design and production management to modeling and promotion. Leveraging