AnyMind Group launches first wave of GenAI functionality on AnyTag

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today launched new functionality on its influencer marketing platform, AnyTag, that leverages generative AI (GenAI) to provide recommendations on the best YouTube, TikTok and Instagram influencers for a brand’s marketing campaigns. The move aims to help users better select influencers based on multi-modal data from AnyTag’s 750,000-plus influencers, including quantitative data points such as audience demographics, content engagement and past campaign performance,